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SafeBlend Fracturing (Spanish version)
Shapiro, Benson P.; Cespedes, Frank V.; Zalosh, AlisaCase HBS-915S14MarketingThe CEO of SafeBlend Technologies must set a price for the company's environmentally friendly fracturing fluid additive. The firm is negotiating a new contract with its biggest client, Bristol Natural Gas. For the past two years, SafeBlend has been the sole provider of additives to Bristol due to aggressive negotiation and limited competition. New competitors are entering the market, and the CEO believes one competitor is prepared to offer Bristo...Starting at €8.20
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Milford Industries (A) (Spanish version)
Shapiro, Benson P.; Dolan, Robert J.Case HBS-502S06MarketingThe new district sales manager for a tool company must determine how to get his district "back on track." The case presents various qualitative and quantitative information on the salespeople. Teaching objectives include the specification of the tasks of a district sales manager and the sales analysis helpful to him in his job. A rewritten version of an earlier case series.Starting at €8.20
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Ti-Tech (B)
Shapiro, Benson P.; Gourville, John T.Case HBS-508096-EMarketingThis case concerns the selection and scheduling of orders by a small industrial titanium fabricator that recently has been plagued by poor deliveries and a lack of capacity. At the time of the case, Ti-Tech must decide which of four orders to accept, with capacity making it impossible to accept all four. Each order represents a different mix of labor, revenues, and potential future work. The case forces the student to choose among the four orders...Starting at €5.74
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Hearts on Fire--Brand Development Manager
Cespedes, Frank V.; Shapiro, Benson P.Case HBS-709436-EMarketingHearts On Fire, a successful branded diamond producer, established the position of Brand Development Manager (BDM) to build the company's presence, sales, and relationships with its retail customers. After 1 year, the CEO, CFO and President must evaluate the impact of the BDM on retail customers, the type of person required to be successful in this position, internal coordination issues with the company's sales force, and the financial returns ve...Starting at €8.20
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Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur
Isenberg, Daniel J.Case HBS-807165-EEntrepreneurshipTo maximize their effectiveness, color cases should be printed in color. Bert Twaalfhoven (70; HBS '54) is faced with two offers to acquire the manufacturing holding company he had built up over 40 years. Despite the attractive price, which would net Twaalfhoven and his family $70 million, he is reluctant to sell the company because his original vision was to create a family-owned conglomerate which would last for generations. Of his eight childr...Starting at €8.20
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SafeBlend Fracturing
Shapiro, Benson P.; Cespedes, Frank V.; Zalosh, AlisaCase HBS-914513-EMarketingThe CEO of SafeBlend Technologies must set a price for the company's environmentally friendly fracturing fluid additive. The firm is negotiating a new contract with its biggest client, Bristol Natural Gas. For the past two years, SafeBlend has been the sole provider of additives to Bristol due to aggressive negotiation and limited competition. New competitors are entering the market, and the CEO believes one competitor is prepared to offer Bristo...Starting at €8.20
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Clutch Group: Should Abhi Shah Grab This Opportunity
Isenberg, Daniel J.Case HBS-809065-EEntrepreneurshipAbhi Shah ('06) co-founding CEO of Clutch Group in the US and Bangalore, must decide whether to risk a law suit by recruiting an entire legal services team from a large US corporation. His decision and how he implements it will have a dramatic impact on the legal process outsourcing startup.Starting at €8.20
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Pricing, Profits and Customer Value
Cespedes, Frank V.; Shapiro, Benson P.; Ross, Elliot B.Case HBS-811016-EStrategyThis note discusses how some firms (start-ups and established companies) maximize customer value and profits via their pricing processes. It is aimed at companies that compete on the basis of performance initiatives rather than absolute cost advantages and low price. It is suitable for use in courses or modules in Pricing, Entrepreneurial Management, Strategy, or Marketing.Starting at €8.20
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Curled Metal Inc.--Engineered Products Division
Shapiro, Benson P.; Cespedes, Frank V.Case HBS-709434-EStrategyCurled Metal Incorporated has declining sales, but has developed a new product (curled metal pile driver pads) that, in field tests, deliver customer benefits that are many times CMI's manufacturing costs. Joseph Fernandez and Rajiv Sanwal of CMI's Engineered Products Division are responsible for formulating a strategy for the new product. A key issue is the price to charge for the pads. The case raises issues of analyzing market potential, align...Starting at €8.20
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Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur (Spanish Version)
Isenberg, Daniel J.Case HBS-812S10EntrepreneurshipPara maximizar su eficacia, los casos de color deben imprimirse en color. Bert Twaalfhoven (70; '54 HBS) se enfrenta a dos ofertas para adquirir el holding de fabricación que había construido a lo largo de 40 años. A pesar del precio atractivo, lo que producirá neto Twaalfhoven y su familia $ 70 millones, que se resiste a vender la empresa debido a que su visión original era crear un conglomerado de propiedad familiar que duraría generaciones. De...Starting at €8.20