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Lac-Megantic Train Derailment: Putting Out the Fires (B)
Jana Seijts; Paul BigusCase IVEY-9B13M136-EStrategySupplement to 9B13M135.Starting at €5.74
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In the Line of Fire
Grousbeck, I. H; Prober, C. G.; Tauber, Alexander; Zambricki, Elizabeth A.Case SGSB-ETH9-EDystonia is a disease that most of the Marvis family suffered from. Not only this, but mother Stephanie Marvis also was a single mother working hard to finance her four person family. Stephanie and her son David especially had symptoms of dystonia, which forced Stephanie to frequently take her son to the hospital. After much research, Stephanie found the Stanford Hospital’s Dr. Fields, who helped implant a device that would halt some of the dys...Starting at €8.20
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Two Interpersonal Challenges
Grousbeck, H. I.; Prober, C. G; Tauber, AlexanderCase SGSB-ETH12-EThis case uses two important examples based at the Stanford Hospital. In the first, Joe Kelly is diagnosed with fast-growing lung cancer and must quickly go through a series of chemotherapy. Joe’s path includes discussions with his wife, son, and doctor about his prognosis and treatment. While Joe believes he is cured after the first round of chemotherapy, the doctor must communicate that the chance of relapse is high. In the second example, Ti...Starting at €8.20
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Two Miscellaneous Vignettes
Grousbeck, H. I.; Tauber, Alexander; Zambricki, Elizabeth A.Case SGSB-ETH-14-EBusiness Ethics and Corporate Social ResponsibilityThis case uses two vignettes to illustrate ethical questions that may occur at hospitals. In the first, 89-year old widow Theresa Addison is faced with the challenge of finding a facility that will care for her 47 year old son on a long term basis. Her son had been born with cerebral palsy, and facilities had deemed his situation futile. In the second vignette, hospital staff missed a key indicator during a newborn’s first baby wellness check, re...Starting at €8.20
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The Globe and Mail: Cut-and-Paste Plagiarism Scandal
Jana Seijts; Paul BigusCase IVEY-9B13M047-EStrategyThe public editor of The Globe and Mail, Canada’s leading national newspaper, faces a significant ethical situation. An advocate of media standards has released a blog post outlining allegations of plagiarism against a prominent newspaper columnist. Following the release of the blog post, numerous members of the public and the journalism community began commenting on the situation. The public editor is responsible for upholding journalistic ethic...Starting at €8.20
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o.b.: The Case of the Missing Tampons
Mary Weil; Jana Seijts; Paul BigusCase IVEY-9B12M096-EStrategyThe chief executive officer (CEO) of a large consumer health conglomerate faces a controversial situation. Loyal consumers of a feminine hygiene product are outraged when they learn that a highly coveted product has been permanently discontinued. Unable to find their favourite brand in stock, consumers create a website and post online petitions to boycott, or rather “girlcott,” all products made by the company. The company has already suffered se...Starting at €8.20
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Greenpeace's Unfriend Coal Campaign and Facebook
Michael Sider; Paul BigusCase IVEY-9B12M011-ELeadership and People Management, StrategyFacebook’s director of policy communications was faced with a situation caused by a YouTube video posted by the non-governmental organization (NGO) Greenpeace. This video publicly critiqued the environmental sustainability of Facebook’s decision to build a new data centre, its main objection being that the new facility would be connected to a local utility provider that supplied electricity mainly from the burning of coal, one of the largest sour...Starting at €8.20
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Mountain Dew: The Most Racist Soft-drink Commercial in History
Jana Seijts; Paul BigusCase IVEY-9B13A021-EMarketingPepsiCo faces criticism after releasing a series of online advertisements for Mountain Dew that featured an angry Mountain Dew–drinking goat, a battered white woman on crutches and the goat in a police lineup of all black men. Critics are offended by the advertisement’s portrayal of violence toward women and racial stereotypes. As the public outcry spreads, Mountain Dew’s senior brand manager needs to devise a course of action or risk damage to o...Starting at €8.20
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Toyota: Accelerator Pedal Recall (B)
Jana Seijts; Paul BigusCase IVEY-9B11M078-ELeadership and People Management, Marketing, StrategyThis case is a supplement to Toyota: Accelerator Pedal Recall (A).Starting at €5.74
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Research in Motion: Sincerely, a RIM Employee (B)
Jana Seijts; Paul BigusCase IVEY-9B12C021-ELeadership and People Management, StrategyThis case is a supplement to Research in Motion: Sincerely, a RIM Employee (A).Starting at €5.74