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CEO de You Tube Susan Wojcicki: ¿Podrá reproducir su éxito
Elvira, Marta; Isabel VillamorCase SM-1649Innovation and Change, Leadership and People Management, StrategyStarting at €8.20
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YouTube CEO Susan Wojcicki: Can She Deliver Again?
Elvira, Marta; Villamor, IsabelCase SM-1649-EInnovation and Change, Leadership and People Management, StrategyIn September 2014, Susan Wojcicki, CEO of YouTube, the world's largest video-sharing website, discovered that Facebook - one of the leaders in the technology industry - had announced a strategic shift toward online videos. Wojcicki had been appointed YouTube's CEO in February that year, with the goal of making the website profitable. Even though YouTube's revenues had hit $5.6 billion in 2013, the website had not yet turned a profit.Starting at €8.20
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Max Müller en Betrieb und Beruf (A)
Elvira, MartaCase DPO-196Knowledge and CommunicationBetrieb und Beruf es un medio de comunicación escrito especializado en empleo, formación y recursos humanos, que nace en 2000 para completar la información dominical del periódico alemán Die Erde, empeñado en alcanzar a sus dos competidores directos. El caso describe el punto de inflexión que vive BunbB en 2003, con más de tres años en números rojos y sin poder mantener la situación. El director general del grupo, junto a los directores de public...Starting at €8.20
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Spruce Lawn Farms: The IP Bean Opportunity
Mark B. Vandenbosch; Ron AndersonCase IVEY-9B14N001-EFinanceThe owner/operator of Spruce Lawn Farms, a cash crop farm located near London, Ontario, was thinking of expanding his operation to include identity-preserved soybeans and a grain dryer. The farm had been in operation for 12 years and consisted of 650 acres of owned land with plans to increase this through renting neighbouring fields to 2,000 acres by 2015. Current crops included genetically modified winter wheat, corn and soybeans, but given the ...Starting at €8.20
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Bolster Electronics: Dealing with Dealer Demands
Michael Taylor; Mark B. VandenboschCase IVEY-9B12A050-EEntrepreneurship, MarketingThis B2B case describes a common situation that arises when channel partners gain success and the perceived balance of power shifts from the supplier to the channel. The manager for Bolster Electronics, one of the largest suppliers in Canada of state-of-the-art industrial video equipment for harsh environments, must consider a request from Vickers Industrial Supplies, a regional dealer, to be upgraded from a dealership to a distributor. Vickers w...Starting at €8.20
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Punch Up In the Potash Industry (B): BHP Billiton Ltd.
Mark B. Vandenbosch; Amit JethaniCase IVEY-9B14M031B-EStrategyUralkali, the giant Russian potash producer, decided to stop export sales through the Belarusian Potash Company – an export cartel it had formed with Belaruskali. Uralkali planned to increase potash production and export it independently through its own trading company. This move threatened to reduce global potash prices by up to 25 per cent. Immediately, the stock prices of major potash producers around the world plummeted. This set of three cas...Starting at €5.74
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Alliance Grain Traders Inc.: Moving Up the Value Chain (B)
Mark B. Vandenbosch; Ken MarkCase IVEY-9B14A043-EEntrepreneurship, Marketing, StrategySupplement to 9B14A042.Starting at €5.74
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Paradise Vacations
Mark B. Vandenbosch; Jonathan MichelCase IVEY-9B08A009-EMarketingIn February 2008, the president of Vacances Paradis Inc. (Paradise) was assessing his options for the company's competitive strategy for the future. Paradise was Quebec's market leader in the tour operating industry but was facing a significant challenge: FunTours Holidays (FunTours) had stolen a sizeable portion of Ontario's market share in only two years and was planning on conquering the Quebec market for the 2008/09 winter season. FunTours' a...Starting at €8.20
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Christie Digital: Maximizing the Digital Cinema Opportunity (A)
Mark B. Vandenbosch; Ken MarkCase IVEY-9B12A044-EMarketingThe co-president and co-CEO of Christie Digital, a digital projector firm based in Cypress, California, and Kitchener, Waterloo, is speaking with his counterpart and trying to decide how Christie should tackle the rest of the 65,000-screen theatre market that has not yet converted to digital. The co-president has to consider that Christie is one of three viable competitors in the market and that there is a real risk of rapidly declining margins i...Starting at €8.20
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Punch Up In the Potash Industry (A): Agrium Inc.
Mark B. Vandenbosch; Amit JethaniCase IVEY-9B14M031A-EStrategyUralkali, the giant Russian potash producer, decided to stop export sales through the Belarusian Potash Company – an export cartel it had formed with Belaruskali. Uralkali planned to increase potash production and export it independently through its own trading company. This move threatened to reduce global potash prices by up to 25 per cent. Immediately, the stock prices of major potash producers around the world plummeted. This set of three cas...Starting at €8.20