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Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste
Quelch, John A.; Rodriguez, MargaretCase HBS-515050-EMarketingIn October 2013, Colgate-Palmolive Company, the world's leading oral care company, was about to launch its new Colgate Maximum Cavity Protection plus Sugar Acid Neutralizer toothpaste in Brazil. Oral care category accounted for 46 percent of Colgate's $17.4 billion sales worldwide in 2013. The new toothpaste was clinically proven to reduce and prevent cavities more effectively than toothpaste with the same level of fluoride alone. All maj...Starting at €8.20
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The Challenge of Adapting to Climate Change: King County Brings Local Action to a Global Threat
Garcia-Rios, Patricia; Varley, Pamela; Donahue, John D.Case HBS-HKS107-EThis public leadership case puts students in the shoes of King County Executive Ron Sims, the top elected official in Washington State's largest and most diverse county. The year is 2005, and Sims wishes to take a high profile leadership role on the climate change issue-locally and on the national stage-by tackling the nearly uncharted realm of "adaptation," preparing at the local level for impacts of climate change considered inevitable. In addi...Starting at €8.20
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Buying Property in a Hot Market: NYC Creates a Fund to Keep Affordable Housing Developers in Play
Garcia-Rios, Patricia; Varley, Pamela; Goldsmith, StephenCase HBS-HKS110-EThis case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. This three-part case study presents the initial problem, the thinking, the politics, and the design negotiations that produced New York City's "NYC Acquisition Fund" in August 2006. The case concludes with a brief round-up of ...Starting at €8.20
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E-Cigarettes: Marketing Versus Public Health
Quelch, John A.; Rodriguez, MargaretCase HBS-514059-EMarketingTo maximize their effectiveness, color cases should be printed in color. Electronic cigarettes (e-cigarettes) were heralded by some as a healthcare game changer, enabling smokers to switch to a new product which carried lower risk of cancer. However, there were concerns about the public health risk of e-cigarettes, particularly the chance that teens would easily develop nicotine addictions from smoking the fruit-flavored products. Manufacturers a...Starting at €8.20
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Taking a Therapeutic Approach to Juvenile Offenders: The "Missouri Model"
Garcia-Rios, Patricia; Scott, Esther; Boatright Wilson, JulieCase HBS-HKS104-ELeadership and People ManagementThis case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. In the early 1970s, the Missouri Division of Youth Services (DYS) took its first steps toward radically changing the way it dealt with youthful offenders remanded to its custody. For years, like most states, it had incarcerate...Starting at €8.20
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Bringing Kids Home: The Wraparound Milwaukee Model
Garcia-Rios, Patricia; Boatright Wilson, Julie; Melkote, KatyaCase HBS-HKS127-ELeadership and People ManagementThis case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. The Wraparound Milwaukee program was created in 1995 by Milwaukee County, Wisconsin and provides services and treatment to severely emotionally and behaviorally disturbed children and youth. The program utilizes the "wraparound...Starting at €8.20
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Michelle Rhee and the Washington D.C. Public Schools
Garcia-Rios, Patricia; Winig, Laura; Kelman, SteveCase HBS-HKS693-EEconomicsThis case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. The case opens in 2007, when theStarting at €8.20
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Negotiating from the Margins: The Santa Clara Pueblo Seeks Key Ancestral Lands
Garcia-Rios, Patricia; Varley, Pamela; Hong, KesselyCase HBS-HKS886-EA suite of 5 Video Shorts is an integral part of the case study. It features interviews with four leading members of the Santa Clara Pueblo, including the case protagonist, Alvin Warren. This negotiations case describes the approach, over time, of Santa Clara, a small Pueblo Indian tribe in New Mexico, to recover a piece of land tribal leaders viewed as integral to their ancestral homeland. Unlike many negotiations cases, which concern the strate...Starting at €8.20
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Consumer Analytics (Spanish version)
Quelch, John A.; Rodriguez, MargaretCase HBS-519S18MarketingIn 2014, Dr. Michael Dulin, chief clinical officer for analytics and outcomes research and head of the Dickson Advanced Analytics (DA2) group at Carolinas HealthCare System (CHS), successfully unified all analytics talent and resources into one group over a three year period. Rapid increases in computing power and decreases in data storage costs had enabled DA2's data architects to build predictive models incorporating complex clinical, financial...Starting at €8.20
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GlaxoSmithKline in China (A)
Quelch, John A.; Rodriguez, MargaretCase HBS-514049-EMarketingFour GlaxoSmithKline employees were accused of bribing Chinese health care workers to prescribe the company's drugs. The accusations brought to light the questionable incentive structures of the Chinese health care system and the pressure on companies to adhere to local customs while still observing local laws.Starting at €8.20