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In-N-Out: A Different Path to Success
Fabrizio Di MuroCase IVEY-9B20A034-EMarketingIn-N-Out was an iconic burger chain that had changed little since it was founded in 1948. The company remained family-owned and had continually resisted going public. The company was only located in seven US states and grew slowly and deliberately in order to ensure that it could continue to offer a high quality product and experience to its customers at low prices. Current CEO Lynsi Snyder was interested in continued growth for In-N-Out, but not...Starting at €8.20
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Wendy’s: Capitalizing on Emerging Social Media Trends
Fabrizio Di MuroCase IVEY-9B21A018-ELeadership and People Management, MarketingIn late 2020, Wendy’s was an iconic North American fast-food chain with a history of innovation. The corporation’s inventive approach to its promotions was particularly apparent in its use of social media, even more so in its unique management of the company’s Twitter account. In addition to using Twitter to provide customer support and advertise its products in an online setting – two traditional activities conducted by many a business on Twitte...Starting at €8.20
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Hess Corporation
Lorsch, Jay W.; Durante, KathleenCase HBS-413126-ELeadership and People ManagementOn January 29, 2013, Elliott Management, a hedge fund run by Paul E. Singer that owned 4.5% of Hess Corporation stock, put forward a slate of five independent directors it wanted elected to improve the company's performance. Elliott argued that Hess lacked focus and was distracted by ventures outside its core exploration and production business. Further it argued that John Hess, CEO and son of the founder, of being more interested in "maintaining...Starting at €8.20
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McDonald's: Can A Behemoth Lead in the Era of Artificial Intelligence
Fabrizio Di MuroCase IVEY-9B20A025-EMarketingIn March 2017, the American fast food giant McDonald’s Corporation (McDonald's) launched an ambitious strategic plan, named the Velocity Growth Plan, with the intention of maintaining its dominance over competitors. As part of this strategy, McDonald’s wanted to retain its current customers, regain lost customers, and convert casual customers into more committed customers. To help accomplish these objectives, McDonald’s introduced delivery and mo...Starting at €8.20
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United Rentals (A) (Spanish Version)
Lorsch, Jay W.; Durante, Kathleen; McTague, EmilyCase HBS-414S08Leadership and People ManagementEn diciembre de 1997 Estados Alquiler (URI) se hizo pública en la Bolsa de Nueva York. Diez años más tarde, durante el pico de la crisis económica, el desempeño de la empresa estaba en declive. United Rentals había experimentado su cuota de problemas en los años anteriores y todavía se lucha por salir de esta confusión. En la primavera de 2008, la recesión había diezmado a la actividad principal de la empresa, alquiler de equipos de construcción....Starting at €8.20
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United Rentals (B) (Spanish Version)
Lorsch, Jay W.; Durante, KathleenCase HBS-414S09Leadership and People ManagementPara maximizar su eficacia, los casos de color deben imprimirse en color. En abril de 2012, Jenne Britell, el Presidente del Consejo de Administración de United Rentals, Inc. (NYSE: URI) estaba preparando sus notas para un próximo encuentro de los accionistas. Fue una reunión a diferencia de otras reuniones que había presidido. Accionistas estaban a punto de votar sobre una transacción que fue quizás el último cumplimiento de la visión original d...Starting at €5.74
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Strategic Planning at Apple Inc.
Kyle Murray; Miranda R. Goode; Fabrizio Di MuroCase IVEY-9B09A026-EMarketing, StrategyApple Inc. is one of the world's most successful and most recognizable companies. Over its 30 year existence, the company had seen a lot of changes in the computer industry. What would the future hold for the computer giant in a rapidly changing world? How should the company allocate resources between its more traditional offerings (computers) and its newer products (iPods, iPhones, Apple TV, etc.) in order to maintain and improve its market posi...Starting at €8.20
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Carl Icahn and Clorox
Lorsch, Jay W.; Durante, KathleenCase HBS-412078-ELeadership and People ManagementThis case outlines the takeover attempt by activist investor, Carl Icahn, for the Clorox Company. The board of the company repeatedly rejected Icahn's offers as inadequate. He made three bids over the course of three months.Starting at €8.20
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United Rentals (A)
Lorsch, Jay W.; Durante, Kathleen; McTague, EmilyCase HBS-414043-ELeadership and People ManagementIn December 1997 United Rentals (URI) went public on the NYSE. Ten years later, during the peak of the economic meltdown, the company's performance was in decline. United Rentals had experienced its share of problems in the prior years and was still struggling to emerge from this turmoil. In the spring of 2008, the recession had decimated the company's core business, construction equipment rental. The economic downturn resulted in a significant d...Starting at €8.20
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Shake Shack: Can an Enlightened Burger Company Steer Away from Beef
Fabrizio Di MuroCase IVEY-W25357-EMarketingShake Shack was a fast, casual restaurant chain with a strong focus and great efforts on sustainability and corporate responsibility. Despite its stated environmental commitments, however, its core product offering-the hamburger-was extremely taxing on thStarting at €8.20