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Note on Managing the Growing Venture (Spanish version)
Hamermesh, Richard G.; Heskett, James L.; Roberts, Michael J.Case HBS-808S03EntrepreneurshipFocuses on the strategic and organizational challenges that confront growing enterprises and the entrepreneurs who lead them. Provides an overview of how a new venture needs to change as it passes from the initial start-up to the growth phase. Explores how a venture's leadership, strategy, and execution need to evolve to deal with rapid growth. A rewritten version of an earlier note.Starting at €8.20
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Transition at DataCo (Spanish Version)
Cespedes, Frank V.; Knoop, Carin-IsabelCase HBS-818S06EntrepreneurshipEl fundador de una compañía de análisis de datos, Stefan Brecht, tiene varios problemas con su desarrollador de negocios clave y el jefe de marketing y ventas, Tamara Smithson. Smithson, un alquiler principios que habían sido fundamentales en la construcción de la empresa funciona como un miembro, no se atreve a delegar tareas y clientes, y, como Brecht lo ve "a menudo pone los asuntos del cliente por delante de las necesidades y procedimientos d...Starting at €8.20
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PV Technologies, Inc.: Were They Asleep at the Switch (Spanish Version)
Cespedes, Frank V.; Badame, DianeCase HBS-913S02MarketingPV Technologies, Inc. es un fabricante líder en la industria de los inversores fotovoltaicos utilizados para convertir la salida de corriente continua de los paneles solares en corriente alterna de la red eléctrica comercial. En conjunción con una solicitud de propuesta, más grandes realiza los clientes de la compañía una evaluación de rutina y ocupa el tercer PV Tecnologías detrás de dos principales competidores. El director de ventas y marketin...Starting at €8.20
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Caroline Regis at Excel Systems (Spanish version)
Mayo, Anthony J.; Roberts, Michael J.Case HBS-917S17Leadership and People Managementoutsourcing. Regis is threatened by the diminution in the role of in-house manufacturing and by the VP for Supply Chain Management at Gemini. The case traces Regis's reactions to the proposal. She seems ready to accede to the organizational politics and support the new strategy, only to change her mind and anger her superiors, who thought she would support the plan. She tries to seize control of the situation and threatens to resign if she is no...Starting at €8.20
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Cracking the Product Management Code (Spanish version)
Cespedes, Frank V.; Beckham, HeatherCase HBS-917S20MarketingPemberton Products is a U.S. market leader in the cookie and bakery snacks segment of the sweet snack market. Looking to expand into the salty snack market, the company acquires Krispy Inc., a maker of salty snack crackers located in the southeastern U.S. To compete with premium cracker brands, Pemberton plans to reformulate and re-launch the Krispy brand as "Krispy Natural," which offers natural ingredients, improved taste, and revised packaging...Starting at €8.20
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Martin Blair (Spanish version)
Stevenson, Howard H.; Roberts, Michael J.Case HBS-915S05EntrepreneurshipMartin Blair es un empresario que por primera vez se basa en su experiencia en la industria de servicio de alimentos para desarrollar dos conceptos de restaurantes diferentes casi al mismo tiempo. Al relatar sus experiencias, revela varias preocupaciones importantes del empresario reflexivo, que van desde la obtención de financiamiento para la construcción de espacios físicos a cabo. Ambos restaurantes tienen éxito, y Blair ahora quiere hacer cre...Starting at €8.20
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SafeBlend Fracturing (Spanish version)
Shapiro, Benson P.; Cespedes, Frank V.; Zalosh, AlisaCase HBS-915S14MarketingThe CEO of SafeBlend Technologies must set a price for the company's environmentally friendly fracturing fluid additive. The firm is negotiating a new contract with its biggest client, Bristol Natural Gas. For the past two years, SafeBlend has been the sole provider of additives to Bristol due to aggressive negotiation and limited competition. New competitors are entering the market, and the CEO believes one competitor is prepared to offer Bristo...Starting at €8.20
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Cilkray Graphics (Spanish version)
Cespedes, Frank V.; Zalosh, AlisaCase HBS-918S05MarketingMarcus Crosby, Presidente de Cilkray Gráficos, convocó una reunión de emergencia con los altos directivos de Cilkray con el fin de responder a un acontecimiento inesperado. Cilkray vendió tres líneas de gráficos especializados unidades de procesamiento (GPU). Cada línea dirigida a un segmento del mercado profesional de escritorios virtuales alojados (HVDS). Grovex, competidor clave de Cilkray, acababa de anunciar el lanzamiento inminente de la GS...Starting at €8.20
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MEM Co., Inc.: English Leather (Spanish Version)
Cespedes, Frank V.; Goode, LauraCase HBS-502S30MarketingEn 1992, el presidente del MEM (un fabricante de productos para el cuidado personal, incluyendo fragancias masculinas) considera una redistribución de esfuerzos y cambios de ventas de campo en las políticas de compensación de ventas. Cualquier cambio, por otra parte, deben tener en cuenta el contexto de las decisiones estratégicas sobre cuero de Inglés, gran línea de productos de la firma. El caso proporciona datos sobre el comportamiento y las a...Starting at €8.20
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Cooper Pharmaceuticals, Inc. (Spanish version)
Cespedes, Frank V.Case HBS-504S23MarketingTraces the 12-year career of a pharmaceutical salesperson, Bob Marsh, from recruitment to termination. Mr. Marsh has had an uneven career with Cooper Pharmaceuticals, Inc. (CPI) and, after a probationary period, is asked to resign. Following his termination, a number of Marsh's former customers complain vigorously, and CPI's vice president of sales is asked to investigate the matter and to decide what, if anything, to do about it. A rewritten ver...Starting at €8.20