Default Category
-
Growing Trafalgar Ales, Meads & Distillery
Lawrence A. Plummer; Ken MarkCase IVEY-9B19M018-EEntrepreneurship, StrategyIn February 2018, the co-owners of Trafalgar Ales, Meads & Distillery, based in Oakville, Ontario, were eager to take on a wide range of new opportunities. In the 18 months since their purchase of the brewery, the two co-owners had devoted great efforts to transforming the company, creating and launching several new and successful beer brands. Contract brewing was de-emphasized, and the layout of the brewery was reset. The owners became involved ...Starting at €8.20
-
Beyond Meat: Changing Customer Behaviour in Food Consumption
Chris Laszlo; Katherine Gullett; Peter Rezk; Nilesh RautCase IVEY-9B19A053-EEntrepreneurship, MarketingIn 2014, the founder and chief executive officer of Beyond Meat, Ethan Brown, reflected on the question that had led him to start the company: “How difficult can it be to change what you eat for dinner?” The small start up based in Los Angeles, California, had faced considerable challenges in changing customer perceptions and attitudes since it was founded in 2009. Its intention was to address both health and environmental problems related to mea...Starting at €8.20
-
Sunshine Fresh: Choosing a Business Location
Lawrence A. Plummer; Simon ParkerCase IVEY-9B17M073-EEntrepreneurship, StrategyIn July 2014, the president and co-owner of Sunshine Fresh Inc. (Sunshine), a food service manufacturing company in Totowa, New Jersey, needed to make a decision about the best location for the company’s new West Coast expansion. Sunshine had built a strong reputation on the U.S. East Coast for high-quality refrigerated kosher pickles. Among Sunshine’s most valued clients were several casinos located in Atlantic City, New Jersey, and headquartere...Starting at €8.20
-
Pyramyd Air: Looking through the Scope of Values
Chris Laszlo; Katherine GullettCase IVEY-9B13C038-ELeadership and People ManagementPyramyd Air, a small and growing online airgun retailer serving the shooting community, wants to broaden its sustainability practices from its current internal initiatives in order to communicate an even stronger value proposition: sustainability isn’t just about recycling and efficiency, it is about a thriving environment leading to more engaged employees and more loyal premium customers. Though the airgun industry is not by its nature built on ...Starting at €8.20
-
Forked River Brewing Co.: Craft Beer Entrepreneurship in an Evolving Industry
Max Stallkamp; Lawrence A. Plummer; Andreas SchotterCase IVEY-9B16M102-EEntrepreneurship, StrategyOn January 4, 2016, the co-founders of Forked River Brewing Company (Forked River), a small brewery in London, Ontario, revisited the company’s original business plan from 2012. Over the course of only four years, the founders went from home brewing enthusiasts to owners of a striving, award-winning craft brewery. Forked River beers were now offered in pubs, restaurants, and retail stores across the province of Ontario. In the past year alone, Fo...Starting at €8.20
-
Centric Consulting Cleveland: Staying True to Core Values
Katherine Gullett; Chris Laszlo; Honghui LiuCase IVEY-9B18C033-ELeadership and People ManagementCentric Cleveland was a business unit of Centric Consulting, a full-service management consulting and technology solutions firm. The firm had been founded with the intention of being different from other consulting firms with regard to building internal and external relationships, developing and supporting employees, adjusting for work-life balance, and being devoted to community service. But in 2015, Centric Cleveland was experiencing rapid grow...Starting at €8.20
-
Storehouse Tea: Cultivating Options for Growth
Chris Laszlo; Katherine Gullett; Stephanie HagenCase IVEY-9B18M202-EEntrepreneurship, StrategyIn January 2017, the owner and founder of Storehouse Tea based in Cleveland, Ohio, was considering the company’s next move. Storehouse Tea focused on providing organic, fair trade certified teas, and the founder was committed to operating her business in a way that would have a positive impact in the world by providing work to local refugees. However, she wondered how she could scale this impact. Among her options, she could introduce product ext...Starting at €8.20
-
Cowbell Brewing Co.: Building a Destination Brewery
Lawrence A. Plummer; Ken MarkCase IVEY-9B20M029-EEntrepreneurship, StrategyIn late May 2018, Grant Sparling, chief development officer at Cowbell Brewing Co. (Cowbell), a high-growth destination brewery located in rural Blyth, Ontario, was considering the company’s long-term growth strategy. Whereas most craft breweries started in leased commercial space, Cowbell opened its doors in the summer of 2017 with a state-of-the-art brewing facility, packaging operation, bar, and restaurant, all housed in an iconic barn-style b...Starting at €8.20
-
Huemen: The Creation of a Male Beauty Brand
Lawrence A. Plummer; Umar ElBablyCase IVEY-9B20M069-EEntrepreneurship, StrategyHuemen was a new men’s cosmetics start-up founded in mid-2018 by two business students. In 2018, the market for men’s makeup was in its infancy. Stigmas and stereotypes dominated ideas about men investing in their appearance, but the founders believed thaStarting at €8.20
-
Yuser: Pitching a New Social Networking App
Simon Parker; Lawrence A. Plummer; Eunika SotCase IVEY-9B19M063-EEntrepreneurship, StrategyYuser Inc. (Yuser) was a new social networking start-up based in London, Ontario. Well-established social media platforms like Facebook and YouTube had begun to restrict social media influencers’ monetization of their user base, and this had opened an oppStarting at €8.20