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Understanding Political Polls
Chris A. HigginsCase IVEY-9B07E016-ECorporate GovernanceThis case examines the interpretation of political polls. It discusses margin of error, confidence intervals and the relationship between sample size and margin of error. An Excel spreadsheet is included, Ivey product # 7B07E016, to help students understand the concepts.Starting at €8.20
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Brand Equity
Chris A. Higgins; Jodie WhelanCase IVEY-9B10E023-ECorporate Governance, MarketingA market research company has collected a large dataset on brand equity for the fast food and travel sectors. It has come up with a way of measuring brand equity. Various statistical techniques are used to assess the concept of brand equity. These include descriptive statistics, crosstabs, ANOVA, and MANOVA.Starting at €8.20
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1366 Technologies: Scaling the Venture (Abridged)
Lassiter, Joseph B.; Nanda, Ramana; Richardson, Evan; Wagonfeld, Alison BerkleyCase HBS-812133-EEntrepreneurshipTo maximize their effectiveness, color cases should be printed in color. For some time, 1366's co-founders, Frank van Mierlo and Ely Sachs, had faced a choice, which was now made all the more stark: 1366 could expand to produce silicon wafers itself, raising the required capital from "friendly" investors and building shipment volume slowly, or 1366 could accelerate its market entry dramatically by partnering with the Asian manufacturers that had ...Starting at €8.20
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TerraPower
Sahlman, William A.; Nanda, Ramana; Lassiter, Joseph B.; McQuade, JamesCase HBS-813108-EEntrepreneurshipJohn Gilleland, CEO of TerraPower, returned to his office after a lengthy meeting with potential investors. It was October 2012, and TerraPower was in the process of raising a $200M Series C round to finance the ongoing development of its next-generation nuclear reactor. Though early in the fundraising process, Gilleland noted that this most recent conversation was similar to conversations with other interested cleantech growth equity investors. ...Starting at €8.20
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Lovepop
White, Robert F.; Nanda, Ramana; Hull, OliviaCase HBS-818015-EEntrepreneurshipAs they prepare to graduate from Harvard Business School, the co-founders of greeting card company startup Lovepop need capital to cover the company's operating costs and must choose between two seed financing offers. One offer is from an angel group and the other from a startup accelerator. Having bootstrapped the company's operations since its founding a year and a half earlier, the founders must weigh the differences in valuation and pros and ...Starting at €8.20
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Generational Differences and Work Values
Chris A. HigginsCase IVEY-9B12E005-ECorporate Governance, Leadership and People ManagementA consultant had been asked by multiple clients for advice on how to manage generational differences in the workplace. According to experts in the area of generational differences, generations are defined by the watershed events and conditions that individuals are exposed to in their formative years. These experts believed that these common events and conditions shape individuals’ attitudes, which in turn influence their core beliefs and work val...Starting at €8.20
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PGA Golf: Is Sunday Made for TV
Chris A. HigginsCase IVEY-9B12E008-ECorporate GovernanceIn 2011, two avid golfers were having a debate over whether scores were lower on Sundays. One of the golfers believed that courses were made easier on Sunday for viewers who wanted to see low scores. The other golfer countered that all the pressure on the golfers on Sunday would surely raise their scores and, in fact, the television coverage would make things worse.Using a dataset from the 2011 season, various questions about golfers and golf tou...Starting at €8.20
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MBA Starting Salaries
Chris A. HigginsCase IVEY-9B12E013-ECorporate GovernanceEvery year MBA programs across the country advertise for prospective students. They promote the academic excellence of their programs, the uniqueness of their offerings, the quality of their faculty and a variety of other factors. In a competitive market, the goal is to attract the brightest and the best. Many schools claim that graduates of their programs will see large salaries on graduation. This is clearly a very important part of many studen...Starting at €8.20
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1366 Technologies
Lassiter, Joseph B.; Nanda, Ramana; Kiron, DavidCase HBS-810005-ETo maximize their effectiveness, color cases should be printed in color. Just months after declaring their intent to become a solar cell equipment supplier, van Mierlo and Sachs were again revisiting the issue of what the company should be. Becoming a successful solar cell manufacturer would potentially be much more lucrative than becoming a successful equipment supplier. But, the latter was much less capital intensive and perhaps a less operatio...Starting at €8.20
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1366 Technologies: Scaling the Venture
Lassiter, Joseph B.; Nanda, Ramana; Kiron, David; Richardson, EvanCase HBS-811076-EEntrepreneurshipTo maximize their effectiveness, color cases should be printed in color. For some time, 1366's co-founders, Frank van Mierlo and Ely Sachs, had faced a choice, which was now made all the more stark: 1366 could expand to produce silicon wafers itself, raising the required capital from "friendly" investors and building shipment volume slowly, or 1366 could accelerate its market entry dramatically by partnering with the Asian manufacturers that had ...Starting at €8.20