Default Category
- Case
United Airlines: Frequent Flyer Program
By Won-Yong OhCollection: Ivey Business School (Canada)Ref.: IVEY-9B16M037-EPublished: Mar 14, 2016Reviewed: Mar 14, 2016Format: PDFPages: 11Language: English - Case
Nordstrom: Expansion into Canada
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16M185-EPublished: Oct 31, 2016Reviewed: Oct 31, 2016Format: PDFPages: 10Language: English - Case
Amazon.com: Evolving Into Offline Retail
By Won-Yong OhCollection: Ivey Business School (Canada)Ref.: IVEY-9B18M026-EPublished: Feb 8, 2018Reviewed: Feb 15, 2018Format: PDFPages: 13Language: English - Case
Porter Airlines: We Want to Fly You Further
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16M194-EPublished: Nov 15, 2016Reviewed: Nov 14, 2016Format: PDFPages: 6Language: English - Case
Dear Diary: My Heart is Racing to Buy a Car
Collection: Ivey Business School (Canada)Ref.: IVEY-9B12A019-EPublished: May 17, 2012Reviewed: May 17, 2012Format: PDFPages: 2Language: English - Case
The Tim Hortons Brier
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11A041-EPublished: Oct 7, 2011Reviewed: Oct 27, 2011Format: PDFPages: 16Language: English - Case
Too Chicken to Convert A Chick-Fil-A Dilemma
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13A030-EPublished: Oct 8, 2013Reviewed: Oct 8, 2013Format: PDFPages: 4Language: English - Case
Dove Real Beauty Sketches Campaign
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A012-EPublished: May 14, 2014Reviewed: May 14, 2014Format: PDFPages: 6Language: English - Case
organicKidz: Marketing Strategy
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10A023-EPublished: Nov 1, 2010Format: PDFPages: 6Language: English - Case
Sprint: Turnaround in the U.S. Telecom Industry
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16M092-EPublished: May 30, 2016Reviewed: May 30, 2016Format: PDFPages: 11Language: English