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An Intern's Dilemma (Spanish version)
Sucher, Sandra J.; Preble, MatthewCase HBS-616S11Business Ethics and Corporate Social ResponsibilityAn HBS student is asked by his employer to misrepresent himself during the course of his summer internship in order to obtain data from industry competitors.Starting at €8.20
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Apple A
Mary M. Crossan; William T. WatsonCase IVEY-9B12M027-EEntrepreneurship, Leadership and People Management, StrategyThe Apple A and B cases provide two different perspectives on the evolution of the computer and electronics firm Apple and are designed to evoke debate about models of strategy, organization, and leadership. The A case presents the story of Apple from a hindsight rational analytic perspective in which students are able to apply a variety of models about strategy, organization, leadership, and innovation. The B case presents a more nuanced, critic...Starting at €8.20
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Enbridge Michigan Oil Spill: Patrick Daniel's Challenge (B)
Gerard Seijts; William T. WatsonCase IVEY-9B12C040-ELeadership and People ManagementThis is a supplement to Enbridge Michigan Oil Spill: Patrick Daniel's Challenge (A), 9B12C039.Starting at €5.74
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Apple B
Mary M. Crossan; William T. WatsonCase IVEY-9B12M028-EEntrepreneurship, Leadership and People Management, StrategyThis case is a supplement to Apple A.Starting at €8.20
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An Intern's Dilemma
Sucher, Sandra J.; Preble, MatthewCase HBS-611041-EBusiness Ethics and Corporate Social ResponsibilityAn HBS student is asked by his employer to misrepresent himself during the course of his summer internship in order to obtain data from industry competitors.Starting at €8.20
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New Balance Athletic Shoe, Inc. (Abridged)
Bowen, H. Kent; Huckman, Robert S.; Knoop, Carin-Isabel; Preble, MatthewCase HBS-613006-EService and Operations ManagementConsiders whether New Balance, one of the world's five largest manufacturers of athletic footwear, should respond to Adidas' planned acquisition of Reebok-a transaction that would join the second- and third-largest companies in the industry. Highlights the unique aspects of New Balance's strategy-focusing on fit and performance by offering long-lived shoes in a wide variety of widths and eschewing celebrity endorsement of its products-and discuss...Starting at €8.20
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Unilever: Combatting Global Food Waste
Drake, David; Hammond, Janice H.; Preble, MatthewCase HBS-615040-EService and Operations ManagementThe global consumer goods company Unilever was on pace to hit a number of aggressive targets by 2020 as part of the Unilever Sustainable Living Project, including a goal to halve the waste associated with the disposal of its products. Unilever's Chief Supply Chain Officer Pier Luigi Sigismondi and his team were working towards this goal and had chosen to first focus on three key areas-sugar, tomatoes, and tea-and had analyzed where in the 'farm t...Starting at €8.20
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Chobani: Growing A Live and Active Culture (Abridged)
Margolis, Joshua D.; Preble, MatthewCase HBS-414046-ELeadership and People ManagementHamdi Ulukaya, CEO of the Greek yogurt company Chobani, Inc., was reflecting on what explained his young company's meteoric rise. The company held over half of the U.S. Greek yogurt market, and nearly 20% of the total yogurt market. The company's innovative approach to product design, sales, marketing, and communication had made its yogurt a hit with consumers, and its entrepreneurial and innovative culture made it popular with its employees. But...Starting at €8.20
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The National Football League and Brain Injuries
Hamermesh, Richard G.; Preble, MatthewCase HBS-815071-EBusiness Ethics and Corporate Social ResponsibilityThe National Football League (NFL) was both the most popular spectator sport in the U.S. and a major economic entity, taking in roughly $10 billion a year in revenue. However through the early twenty-first century, an increased understanding of the long-term effects of head injuries on NFL players indicated a serious threat to the long-term viability of the game. Particularly concerning was the indication that some deceased professional football ...Starting at €8.20
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Swagbucks
Rayport, Jeffrey; Preble, MatthewCase HBS-817068-EEntrepreneurshipIn early 2016, Chuck Davis, chairman and CEO of Prodege LLC, parent company of the brand promotion business Swagbucks, and Josef Gorowitz, Prodege's founder and president, must decide whether to acquire MyPoints, a competitor to Swagbucks, after a significant cultural transformation that the company has just gone through. Over the preceding two years, Davis and Gorowitz had grown Swagbucks from a relatively small venture staffed by people from G...Starting at €8.20