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Mission Impossible: Measuring Social Media Return on Investment
Miranda R. Goode; Daniel SamoshCase IVEY-9B12A015-EEntrepreneurship, MarketingIn August 2011, the digital strategist at Online Advertisers, a small digital media company (web development, affiliate marketing, and social media management), was faced with finalizing a value proposition for a new social media marketing division, Online Advertisers Social. Online Advertisers was a creativity-driven company. Data and analytic capabilities were generally not the reason why clients worked with Online Advertisers. Online Advertise...Starting at €8.20
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Assistant Professor Jo Worthington (A)
Leonard, DorothyCase HBS-911404-EA relatively inexperienced professor struggles with managing a case discussion in a class based on numeric analysis. The class is lethargic and time is tight; she considers both a number of possible reasons for their disinterest and different teaching strategies to stimulate discussion and learning.Starting at €8.20
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Assistant Professor Jo Worthington (B)
Leonard, DorothyCase HBS-911405-EA professor teaching a case discussion based on numeric analysis is pleased that a student finally "cracks" the case-but the numbers differ from her own. The instructor has to decide how to handle the discrepancy.Starting at €5.74
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Assistant Professor Jo Worthington (C)
Leonard, DorothyCase HBS-911406-EA professor has an awkward exchange with a student who has prepared numeric analysis, but whose numbers do not agree with her own.Starting at €5.74
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Assistant Professor Gyan Gupta and the Wet Noodle Class (A)
Leonard, Dorothy; Harmeling, Susan S.Case HBS-912405-EProfessor Gupta faces three major problems in teaching cases: 1) his students, accustomed to lectures, don't know how to conduct a case discussion; 2) the students are using the Internet to discover the outcome of managerial dilemmas posed in the case; 3) he wants to share the theory he learned as a doctoral student, but can't figure out the appropriate way to integrate theory into the case-based discussion. He seeks advice, particularly about th...Starting at €8.20
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Transferring Knowledge Between Projects at NASA JPL (B)
Leonard, Dorothy; Myers, ChristopherCase HBS-917405-ELeadership and People ManagementAt the conclusion of the (A) case, Jennifer Trosper needed to decide whether or not to throw her support behind the training and outreach represented by the ROV-E program to build small rovers like the ones used on the surface of Mars by NASA JPL. The (B) case describes her decision and provides further information on her subsequent efforts made after the initial decision.Starting at €5.74
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Strategic Planning at Apple Inc.
Kyle Murray; Miranda R. Goode; Fabrizio Di MuroCase IVEY-9B09A026-EMarketing, StrategyApple Inc. is one of the world's most successful and most recognizable companies. Over its 30 year existence, the company had seen a lot of changes in the computer industry. What would the future hold for the computer giant in a rapidly changing world? How should the company allocate resources between its more traditional offerings (computers) and its newer products (iPods, iPhones, Apple TV, etc.) in order to maintain and improve its market posi...Starting at €8.20
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All or Nothing Brewhouse: Managing Beer Brands
Miranda R. Goode; Ken MarkCase IVEY-9B19A015-EEntrepreneurship, MarketingTwo entrepreneur brothers purchased Trafalgar Ales, Meads and Distillery, a brewery with 19 active individual beer brands, each generating a small amount of sales. The brothers' purchase came at a time when they were transitioning from a contract brewer—a brand that outsources the actual production to another firm—to a production brewer. The challenge for the entrepreneurs was to determine how to manage their stable of brands for the future. Traf...Starting at €8.20
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Mixtape Social: Building Brands for Athletes and Companies
Miranda R. Goode; Ken MarkCase IVEY-9B19A012-EEntrepreneurship, MarketingIn February 2018, the founder of Toronto-based Mixtape Social was wondering how to grow his business. He had spent the past two years bootstrapping the two-pronged business, which offered services to help professional athletes build their personal brands and creative advertising and social media campaigns for corporations and other entities. With a roster of professional athletes, including Mitch Marner, one of the top players for the Toronto Map...Starting at €8.20
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Assistant Professor Jo Worthington (A) (Spanish Version)
Leonard, DorothyCase HBS-920S01Knowledge and CommunicationUn profesor relativamente inexperto lucha con la gestión de una discusión del caso en una clase basada en análisis numérico. La clase es letárgico y el tiempo es escaso; se considera tanto una serie de posibles razones de su falta de interés y diferentes estrategias de enseñanza para estimular la discusión y el aprendizaje.Starting at €8.20