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The Holland Sweetener Co. vs. NutraSweet (A) (Spanish version)
Brandenburger, Adam; Costello, Maryellen; Kou, JuliaCase HBS-703S15StrategyThe NutraSweet Co. has very successfully marketed aspartame, a low-calorie, high-intensity sweetener, around the world. NutraSweet's position was protected by patents until 1987 in Europe, Canada, and Japan, and until the end of 1992 in the United States. The case series describes the competition that ensued between NutraSweet and the Holland Sweetener Co. (HSC) following HSC's entry into the aspartame market in 1987. Describes the subsequent mov...Starting at €8.20
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Contraataques estratégicos: Coca Cola frente a Pepsi
Kou, Julia; McGahan, Anita M.Case HBS-703S46StrategyDescribe las adquisiciones estratégicas de Coca-Cola y Pepsi-Cola a finales de 1980. El contexto permite a los estudiantes para evaluar las implicaciones de las fusiones para la competitividad de la industria.Starting at €8.20
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La selección de personal en Bowles Hollowell Conner & Co.
Gabarro, John J.; Burtis, Andrew; Ibarra, Herminia; Kotter, John P.Case HBS-411S08Leadership and People ManagementExamina el proceso de reclutamiento de Bowles Hollowell Conner & Co. (BHC), una firma de banca de inversión conocido por su trabajo con las empresas del mercado medio. En concreto, presenta un perfil de la su proceso de reclutamiento firme y después hacer un análisis de ese proceso a través de los esfuerzos de reclutamiento de la firma en la Harvard Business School (HBS). Incluye las hojas de vida de 17 HBS segundo año los estudiantes que buscaba...Starting at €8.20
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Richard Jenkins (Spanish version)
Gabarro, John J.; Burtis, AndrewCase HBS-403S30Leadership and People ManagementWritten from the point of view of Richard Jenkins, the president of CelluComm. Presents his reflections on the series of events leading to the firing of one of CelluComm's general managers, Erik Peterson. A rewritten version of an earlier case.Starting at €8.20
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Jamie Turner at MLI, Inc. (Spanish version)
Gabarro, John J.; Kaftan, ColleenCase HBS-411S21Leadership and People ManagementThe case describes the evolution of an interpersonal mismatch between a previously successful manager, Jamie Turner, and his new boss, Pat Cardullo. Turner, a 32-year-old MBA graduate, has been recruited by Cardullo to be vice president of marketing and sales at Modern Lighting Industries, Inc. (MLI). MLI, a struggling regional distributor of industrial lighting systems and equipment based in Chicago, has recently been acquired by a division of t...Starting at €8.20
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Union Carbide's Bhopal Plant (A) (Spanish version)
Hull, Suzanne; Kou, Julia; Spar, Debora L.Case HBS-704S18EconomicsIn December 1984, a Union Carbide plant in Bhopal, India, sprung a leak, releasing thousands of gallons of highly toxic gas into the atmosphere. By the time the leak was sealed, over 2,000 people had died. In a series of three excerpts from published accounts, the case covers the events that led up to the tragedy and the aftermath--financial, legal, and emotional--for Union Carbide's management. The case is designed to allow students to explore t...Starting at €8.20
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Thurgood Marshall High School (Spanish Version)
Gabarro, John J.Case HBS-417S17Leadership and People ManagementPresenta el problema que enfrenta un director de instituto recién nombrado. Plantea cuestiones acerca de la conducta interpersonal y de grupo como la falta de resolución de conflictos abiertos y la necesidad de intervenir en un conflicto interpersonal. También se plantea la cuestión de los conflictos intergrupales entre los directores y presidentes de departamento, así como cuestiones de valor en relación con la necesidad de disciplina e innovaci...Starting at €8.20
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Acton-Burnett, Inc. (Spanish Version)
Gabarro, John J.Case HBS-407S13Leadership and People ManagementDescribe la formación, selección, y la experiencia de un grupo de trabajo con la pertenencia multidepartamentales. Los problemas enfrentados por el líder del grupo de trabajo al final de las cuestiones plantean caso de que haga la selección; el establecimiento de normas de grupo, valores y objetivos; la dirección de un grupo de trabajo; la confidencialidad y la responsabilidad; rivalidad individual; y los conflictos entre grupos y la política. So...Starting at €8.20
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Erik Peterson (A) (Spanish version)
Gabarro, John J.Case HBS-404S03Leadership and People ManagementDescribes the problems facing a recent MBA graduate in his job as general manager of a mobile cellular company owned by a parent corporation. Raises issues of corporate divisional relationships and the difficulties facing an inexperienced manager who seems to be receiving little support. A redisguised version of an earlier case.Starting at €8.20
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Eugene Kearney (A) (Spanish Version)
Gabarro, John J.; Burtis, AndrewCase HBS-408S17Leadership and People ManagementDescribe los acontecimientos que condujeron a una entrevista de evaluación del rendimiento real - los puntos de vista, opiniones y actitudes de los subordinados que han de ser entrevistado. Un reescrito versión de un caso anterior.Starting at €8.20