Default Category
-
(PRODUCT) RED (A)
Moon, Youngme; Norton, Michael I.; Chen, DavidCase HBS-509013-EMarketingDescribes the launch and initial results of the (PRODUCT) RED campaign, a social marketing initiative conceived of by U2's Bono and Bobby Shriver to combat AIDS in sub-Saharan Africa. The company licensed the (RED) brand to partner companies, which initially included Gap, Apple, Motorola, Armani, and American Express. The business model was structured to benefit partner companies by increasing consumer purchases - of (RED)-branded products such a...Starting at €8.20
-
(PRODUCT) RED (B)
Moon, Youngme; Norton, Michael I.; Chen, DavidCase HBS-509014-EMarketingUpdates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives.Starting at €5.74
-
Innovating into Active ETFs: Factor Funds Capital Management LLC
Froot, Kenneth A.; Cohen, Lauren H.; Waggoner, ScottCase HBS-211031-EFinanceKishore Karunakaran, President and COO of FFCM, faces a variety of challenges in launching an innovative investment management business in the rapidly evolving ETF space.Starting at €8.20
-
BlackRock Solutions
Froot, Kenneth A.; Waggoner, ScottCase HBS-211082-EFinanceThe BlackRock Solutions case examines the different functions and economics of a global asset manager's value chain, with particular emphasis on the "money management" and the "investment systems platform" businesses. Students analyze why BlackRock decided to unbundle its Aladdin investment platform and if the firm should consider expanding the platform in the future. Students also explore the resulting "dual-mission" challenges of servicing both...Starting at €8.20
-
Intel Corp.--1992 (Spanish version)
Froot, Kenneth A.Case HBS-203S04Financecomplementarity externalities and costs of finance, appropriability of returns on investments, the role of finance in high-tech and rapidly innovating sectors, the strategic uses of cash, analysis of capital structure and cash disbursement policies, the use of financial policy as a competitive weapon, and timing in the sale and purchase of equity-linked instruments.Starting at €8.20
-
La crisis del peso mexicano en 1994 – 1995
Froot, Kenneth A.; McBrady, MatthewCase HBS-205S06FinanceExplora la crisis del peso de 1994-95 y por qué ocurrió. Los estudiantes deben examinar las políticas de México, las reacciones del mercado de capitales, y las consecuencias de la devaluación para los futuros flujos de capital y el crecimiento.Starting at €8.20
-
A Thirst for Change (Spanish version)
Norton, Michael I.; Avery, JillCase HBS-512S12MarketingPepsiCo's innovative cause-marketing program in which consumers submitted ideas for grants for health, environmental, social, educational, and cultural causes. Consumers voted for their favorite ideas, and PepsiCo funded the winners with grants ranging from $5,000 to $250,000. The case highlights the benefits and risks of traditional branding and social media branding, including a discussion of how the Pepsi Refresh Project fits with Pepsi's pre...Starting at €8.20
-
(Producto) RED (A)
Moon, Youngme; Norton, Michael I.; Chen, DavidCase HBS-514S17MarketingDescribe la puesta en marcha y los resultados iniciales de la marca (PRODUCT) RED campaña, una iniciativa de marketing social concebido por los de U2 Bono y Bobby Shriver para combatir el SIDA en el África subsahariana. La compañía de la licencia de la marca (RED) a empresas asociadas, que inicialmente incluía Gap, Apple, Motorola, Armani, y American Express. El modelo de negocio se estructuró a empresas asociadas beneficios mediante el aumento d...Starting at €8.20
-
The $70K CEO at Gravity Payments
Weiss, Mitchell B.; Norton, Michael I.; Norris, Michael; McAra, SarahCase HBS-816010-ELeadership and People ManagementIn 2015, Gravity Payments CEO Dan Price took a massive pay cut to raise the minimum wage at his company to $70,000 annually. In the wake of a national discussion of wage equality, he was met with cheers and jeers. The company hoped that the buzz from the unorthodox move would generate enough new business to cover the increasing costs of compensation. Did Price make the right move? Would Gravity thrive or even survive?Starting at €8.20
-
Repositioning the Brand (Spanish version)
Keinan, Anat; Avery, Jill; Wilson, Fiona; Norton, Michael I.Case HBS-513S34MarketingWell-established fashion brand Eileen Fisher has traditionally appealed to older women. However, to drive growth, Eileen Fisher's management team wants to target a younger demographic and has revamped its Fall product line to offer more fashionable styles to appeal to younger women. But, repositioning the brand has proven to be harder than expected. This case explores the challenges of appealing to new target markets, without alienating existing ...Starting at €8.20