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Privacy Issues and Monetizing Twitter
Deborah Compeau; Nicole R.D. Haggerty; Shady FraihaCase IVEY-9B11E002-EEntrepreneurship, Information Technologies, StrategyIt was early 2010, and the Twitter Trio, the founders of Twitter, were faced with a changing market situation and pressures to make money. Twitter was a free service that had been operating without a viable business plan since 2006. In early 2010, Twitter was still not making enough money and it was time that Twitter showed a real return on investment. The Trio had to decide on a business model that was competitive. There was a data-mining projec...Starting at €8.20
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Unity Bank: Realizing Value From an M&A Integration
Nicole R.D. Haggerty; John FongCase IVEY-9B08E009-EInformation TechnologiesA member of the integration leadership team must help plan and execute the integration of Delta's information technology (IT) operations into those of Unity. He has been given a time limit of three years and has been charged with removing $60 million of expenses during the process. Half of the savings will come from reducing the number of staff whose roles have been duplicated as a result of the merger. The remaining savings will be achieved thro...Starting at €8.20
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Security Breach at TJX
Nicole R.D. Haggerty; Ramasastry ChandrasekharCase IVEY-9B08E003-ECorporate Governance, Information TechnologiesThe chief security officer of TJX Companies Inc. (TJX) faces a dilemma on his first day on the job. The company has discovered in December 2006, a computer intrusion dating back to 2005. There is an ongoing investigation, involving the Federal Bureau of Investigation (FBI) into the attacks. The company is also in the middle of several class action law suits over losses suffered by financial institutions due to breaches of customer privacy. The ch...Starting at €8.20
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RBC Mobile Wallet
Nicole R.D. Haggerty; Binny Samuel; Ramasastry ChandrasekharCase IVEY-9B16E008-EInformation TechnologiesIn October 2012, the executive vice-president (EVP) at the Royal Bank of Canada (RBC), Canada's leading bank, faced managerial dilemmas with regard to the launch of a mobile wallet. RBC had developed a cloud-based application that differed from industry standard SIM card–based payment methods. The EVP was evaluating areas of contrast between the two models as part of arriving at a decision. There was likelihood that the cloud solution was disrupt...Starting at €8.20
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Intel Corp. - Bring Your Own Device
V. Joseph Compeau; Nicole R.D. Haggerty; Ramasastry ChandrasekharCase IVEY-9B13E002-EInformation Technologies, StrategySince early 2009, the information technology (IT) division of a leading manufacturer of semiconductor chips had noticed a growing trend among the company’s 80,000 employees worldwide to bring their own smartphones and storage devices to their individual workstations. Recognizing that Bring Your Own Device (BYOD) was not a passing fad but a growing phenomenon, the company decided in January 2010 to formally implement this initiative. As the compan...Starting at €8.20
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Canadian Tire: Business Intelligence in 2008
Nicole R.D. Haggerty; Ken MarkCase IVEY-9B08E008-EInformation TechnologiesIn March 2008, the vice-president of governance, architecture, and corporate and diversified businesses for Canadian Tire Corporation (CTC) felt confident that the Business Intelligence (BI) system that had been scheduled to be implemented in 2005 was now ready for implementation. The right people and processes were now in place. With the right people involved at different levels in the organization and several process-related initiatives, CTC's ...Starting at €8.20
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For the Love of Good Food: The pLateTrace Project (A)
Nicole R.D. Haggerty; Andrea Jang; Rebecca LiuCase IVEY-9B09E006-EEntrepreneurship, Information Technologies, Marketing, StrategyVineland Research and Innovation Center, a not-for-profit organization looking to work with the Ontario local food industry, has requested two researchers to analyze the local food business landscape and propose a technology-driven solution that connects farmers in the Niagara region with buyers in Toronto. The case illustrates the challenges faced by each stakeholder in the local food supply chain, and allows students to analyze the farming and ...Starting at €8.20
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For the Love of Good Food: The pLateTrace Project (B)
Nicole R.D. Haggerty; Andrea Jang; Rebecca LiuCase IVEY-9B09E007-EEntrepreneurship, Information Technologies, Marketing, StrategyThis (B) case to For the Love of Good Food: The pLateTrace Project (A), product #9B09E006, allows students to synthesize their findings and assessments from the (A) case to recommend a viable, financially sustainable technology-based solution that generates long-term benefits for the multiple parties who would be involved. Given the current focus on local food and environmental responsibility, pLateTrace is a very relevant case that raises awaren...Starting at €5.74
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Harry Rosen: Digitizing Customer Relationships
Vania Sakelaris; Nicole R.D. HaggertyCase IVEY-W27514-EInformation Technologies, StrategyIan Rosen, the recently appointed executive vice-president of Digital and Strategy at Harry Rosen Inc. (Harry Rosen), a successful men’s retail chain founded by Ian’s grandfather in 1954, must decide on a technology solution to support the advancement of his proposed digital strategy for Harry Rosen. The decision-making challenges he is encountering in early 2020 are compounded by the onset of the global pandemic and resulting impacts on the luxu...Starting at €8.20
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Dow Chemical Co.: Big Data in Manufacturing
Mustapha Cheikh-Ammar; Nicole R.D. Haggerty; Darren Meister; Ramasastry ChandrasekharCase IVEY-9B17E014-EInformation Technologies, StrategyIn 2012, a pilot study undertaken by the data services team of the Dow Chemical Company in the polymer division of the multinational company’s Midland, Michigan, plant had revealed an uncanny trend on the company’s shop floor. Plant engineers were working for the data; the data was not working for them. The data services director saw an opportunity to reverse the trend through the deployment of big data capabilities and, more specifically, enterp...Starting at €8.20