Default Category
-
Sunshine Fresh: Choosing a Business Location
Lawrence A. Plummer; Simon ParkerCase IVEY-9B17M073-EEntrepreneurship, StrategyIn July 2014, the president and co-owner of Sunshine Fresh Inc. (Sunshine), a food service manufacturing company in Totowa, New Jersey, needed to make a decision about the best location for the company’s new West Coast expansion. Sunshine had built a strong reputation on the U.S. East Coast for high-quality refrigerated kosher pickles. Among Sunshine’s most valued clients were several casinos located in Atlantic City, New Jersey, and headquartere...Starting at €8.20
-
Growing Trafalgar Ales, Meads & Distillery
Lawrence A. Plummer; Ken MarkCase IVEY-9B19M018-EEntrepreneurship, StrategyIn February 2018, the co-owners of Trafalgar Ales, Meads & Distillery, based in Oakville, Ontario, were eager to take on a wide range of new opportunities. In the 18 months since their purchase of the brewery, the two co-owners had devoted great efforts to transforming the company, creating and launching several new and successful beer brands. Contract brewing was de-emphasized, and the layout of the brewery was reset. The owners became involved ...Starting at €8.20
-
Cash vs. Accruals: The Case of Revenue Recognition at Cantaloupe Systems
Beyer, Anne; Siegel, RobertCase SGSB-E756-EEntrepreneurshipCantaloupe Systems expected to celebrate its first quarterly profit, and the company’s proprietary machine-to-machine communication technology was a hit with owners of vending machines—and investors. Cantaloupe’s systems provided real-time sales data, allowing vending machine operators to efficiently pre-pack the exact items needed for each machine before leaving the warehouse that day. But Cantaloupe’s auditors threw the company a curve ball dur...Starting at €8.20
-
Roblox: The Path to Going Public
Beyer, Anne; Siegel, Robert; Bekele, GelilaCase SGSB-E795-EEntrepreneurshipThe leadership team of Roblox was contemplating a public offering in December 2020. Roblox was an online video game platform that offered developers a platform for building new games and a global social network for publishing and hosting online games. Roblox had filed its S-1 prospectus with the SEC, and registered to go public on the New York Stock Exchange (NYSE) with the ticker symbol “RBLX.” However, at the last minute, a series of market ev...Starting at €8.20
-
Forked River Brewing Co.: Craft Beer Entrepreneurship in an Evolving Industry
Max Stallkamp; Lawrence A. Plummer; Andreas SchotterCase IVEY-9B16M102-EEntrepreneurship, StrategyOn January 4, 2016, the co-founders of Forked River Brewing Company (Forked River), a small brewery in London, Ontario, revisited the company’s original business plan from 2012. Over the course of only four years, the founders went from home brewing enthusiasts to owners of a striving, award-winning craft brewery. Forked River beers were now offered in pubs, restaurants, and retail stores across the province of Ontario. In the past year alone, Fo...Starting at €8.20
-
FlexShyft: Term Sheet Negotiation
Beyer, Anne; Siegel, Robert; Mirabile; DominicCase SGSB-E774A-EEntrepreneurshipThis case describes a fictional company, FlexShyft, as its cofounders navigate and negotiate the terms of an offer to invest in the company’s Series B financing round. The cofounders review and evaluate each clause of the term sheet from the venture capital firm Storm Point Ventures to understand the implications for the company, FlexShyft’s existing investors, and themselves. The case is designed to be taught as a simulated negotiation, in whi...Starting at €8.20
-
Pear VC: State of Early Venture in 2022
Beyer, Anne; Siegel, Robert; Bekele, GelilaCase SGSB-E783-EEntrepreneurshipMar Hershenson and Pejman Nozad founded Pear VC in 2014 to invest in early-stage start-ups in Pre-Seed and Seed funding rounds. Over the years, Pear developed numerous cohort-based programs to work with founders and build new ventures such as Pear Garage, Pear Competition, and Pear Fellows. The case examines the history and evolution of the early-stage venture capital industry over the last two decades. The case also explores the challenges asso...Starting at €8.20
-
Lex Machina
Siegel, Robert; Beyer, Anne; Bebb, DonnaCase SGSB-E792-EEntrepreneurshipLex Machina, a legal analytics start-up, needed cash to drive its continued growth trajectory, and had an appealing Series B term sheet in hand. Founded initially as a joint public interest project between SLS and Stanford’s computer science department, Lex Machina had spun off to create a language processing software and machine learning platform to glean insights from legal documents, to support decision making at each stage of the litigation p...Starting at €8.20
-
NewView Capital: Portfolio Acquisitions and Operational Support
Beyer, Anne; Siegel, Robert; Orleans, AmadeusCase SGSB-E793-EEntrepreneurshipIn 2018, renowned venture capital firm New Enterprise Associates (NEA) faced challenges related to the rapid multiplication of its funds and growth of its portfolio. Ravi Viswanathan, then a General Partner and the Chief Operating Officer of the firm, identified an opportunity to start a new venture firm to acquire a subset of NEA’s portfolio companies through a secondary stock transaction. The strategy seemed beneficial for NEA, its Limited Part...Starting at €8.20
-
Cowbell Brewing Co.: Building a Destination Brewery
Lawrence A. Plummer; Ken MarkCase IVEY-9B20M029-EEntrepreneurship, StrategyIn late May 2018, Grant Sparling, chief development officer at Cowbell Brewing Co. (Cowbell), a high-growth destination brewery located in rural Blyth, Ontario, was considering the company’s long-term growth strategy. Whereas most craft breweries started in leased commercial space, Cowbell opened its doors in the summer of 2017 with a state-of-the-art brewing facility, packaging operation, bar, and restaurant, all housed in an iconic barn-style b...Starting at €8.20