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Northwest Fitness: An Expansion Opportunity
Ian Dunn; Jessica WelshCase IVEY-9B19B015-EAccounting and Control, EntrepreneurshipIn 2018, the owner of Northwest Fitness, a fitness business in London, Ontario, Canada, was analyzing the business's past year of operations and planning for the future. The company focused on “functional fitness” training to help clients improve aspectsStarting at €8.20
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Ireland Renovations: Budgeting for Future Growth
Ian Dunn; Jessica WelshCase IVEY-9B20B004-EAccounting and Control, EntrepreneurshipIn mid-2019, the owner of Ireland Renovations was contemplating the future of his renovation and construction company that operated in London and Middlesex County in Ontario, Canada. The owner’s youngest son was interested in working for the business, but the owner wondered whether the company could afford to hire him. His son had previously worked for the company part-time and had shown an interest in helping his father grow the business. The ow...Starting at €8.20
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Royal Bank of Canada: Using People Strategy and Analytics to Drive Employee Performance (B)
Shaw, K; Schifrin, DCase SGSB-HR44B-EThis is the follow up case to “Royal Bank of Canada: Using People Strategy and Analytics to Drive Employee Performance (A).” This (B) case presents the results of the company’s two major people analytics projects, which are described in the (A) case. The first project used data to identify empirically the traits of great managers and subsequently identify who might or might not be a great manager. This enabled RBC to help those managers who could...Starting at €5.74
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How Stories Drive Growth: HSN
Aaker, J; Schifrin, DCase SGSB-M348B-EMarketingStories play an important role in business. They are a powerful tool for persuasion and useful in the context of understanding customers, building brands and leading teams. Set in 2014, the case explores how stories can drive the growth of a company, focusing on HSN Inc., the $3 billion interactive, multi-channel retailer. When Mindy Grossman became CEO of HSN in 2006, she had three major challenges: create a new story for a 30-year old company t...Starting at €8.20
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Foxy Originals: The Online Expansion
Elizabeth M.A. Grasby; Jessica WelshCase IVEY-9B16B003-EAccounting and ControlIn 2014, the founders of a jewelry company, Foxy Originals, needed to decide how best to increase sales. The company sold its jewelry both online and through retailers across the United States and Canada. The founding partners had to decide whether they sStarting at €8.20
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442 McAdam
Elizabeth M.A. Grasby; Jessica WelshCase IVEY-9B16B010-EAccounting and ControlThe owner of a designer handbag company, 442 McAdam, found she could no longer manufacture in-house the quantity of handbags required to meet existing orders. Manufacturing would need to be outsourced, and the owner would have to choose between a local maStarting at €8.20
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Myers' Fitness: A Launching Dilemma for a Boot Camp
Elizabeth M.A. Grasby; Jessica WelshCase IVEY-9B17B007-EAccounting and Control, EntrepreneurshipIn 2016, a recently retired artilleryman from the Canadian Armed Forces was planning his next steps as a civilian. He had always been passionate about healthy lifestyles, and his sense of entrepreneurship led him to consider the viability of launching a sStarting at €8.20
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Vanderbilt Financial Services: Assessing Future Opportunities
Ian Dunn; Jessica WelshCase IVEY-9B18B019-EAccounting and Control, EntrepreneurshipThe owner and sole shareholder of a Vanderbilt Financial Services brokerage in London, Ontario, must decide on the best course of action to grow his business. In 2018, the owner was concerned that he had not accomplished as much as he could with his curreStarting at €8.20
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How Stories Drive Growth: Skype
Aaker, J; Schifrin, DCase SGSB-M348A-EMarketingStories play an important role in business. They are a powerful tool for persuasion and useful in the context of understanding customers, building brands, and leading teams. This case explores how stories can drive the growth of a company, focusing on Skype, the voice-over-Internet-protocol (VoIP) service used by 300 million people around the world to make free or cheap video and voice calls. In 2012, Skype needed its customers to transition fro...Starting at €8.20
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Basware in 2013: Transistion to Software as a Service
Burgelman, R; Schifrin, DCase SGSB-SM219-EStrategyIn 2013 Basware, the Finland-based e-invoice operator and Enterprise Resource Planning (ERP) software vendor, was going through a large and critical transition: moving from selling and installing licensed software to selling Software as a Service (SaaS). Basware, which sold automated Purchase-to-Pay solutions for Business-to-Business to 2,000 Nordic and global clients, was responding to a sharp decline in those sales in the previous few years; mo...Starting at €8.20