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Opera Philadelphia: Segmentation Strategies for Changing Markets
Dennis Paris; Jean Wilcox; Amy Lavin; Sheri LambertCase IVEY-9B19A039-EEntrepreneurship, Marketing, StrategyBetween 2010 and 2015, Opera Philadelphia experienced a steep decline in household subscribers and single-ticket buyers, coupled with severe revenue fluctuations. At that time, market behaviours had changed along with growth in more sophisticated use of dStarting at €8.20
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College Couriers Inc.
Elizabeth M.A. Grasby; Lindsay BrockCase IVEY-9B06B010-EAccounting and Control, Knowledge and CommunicationStudents are asked to assess a potential purchaser's personal goals and skills, as well as: financial feasibility, operating capacity and current promotional strategy to determine if a legal courier company should be purchased. Students are expected to develop detailed cash budgets, evaluate current pricing and promotional strategies, and to make recommendations about financing and the number of employees to hire under different volume assumption...Starting at €8.20
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A Risk Versus Reward Approach to Market Research
Sheri Lambert; Sara HonovichCase IVEY-W27947-EAccounting and ControlKing’s Hawaiian Bakery, West Inc. (King’s Hawaiian), a beloved and highly regarded company, produced a line of bread products dating back to the 1950s and was inspired by a Portuguese sweet bread. The business had grown over time, adding more production facilities and expanding from Hawaii to the mainland United States in 1977. King’s Hawaiian had done minimal consumer research related to its development of new products before it hired Troy Figgi...Starting at €8.20
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#OwnYourStar: Together We Can Counter Rising Antisemitism
Sheri Lambert; Amy Lavin; Jennifer BermanCase IVEY-W30125-EMarketing, StrategyHillel International was founded in the United States in 1929 as a non-profit organization, with a mission to enrich the lives of Jewish students so that they may enrich the Jewish people and the world. By 2021, it had grown into the world’s largest Jewish college campus organization with over US$50 million in revenue and had achieved international recognition by connecting students at colleges and universities around the world. In August 2021, t...Starting at €8.20
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Longevity Wines: Fermenting Inclusion for Black Wine Entrepreneurs
Sheri Lambert; Brooke Reavey; Monique BellCase IVEY-W30135-EMarketing, StrategyLongevity Wines was a family-owned urban winery and certified minority-owned business based in the Livermore Valley wine region of Northern California. Founders Phil and Debra Long opened Longevity Wines in 2008 when their winemaking hobby outgrew their garage. By that time, they had spent years visiting tasting rooms and had identified a need to increase inclusivity in the wine community. The wine industry had a history of exclusion in terms of ...Starting at €8.20
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J.Crew: Are Americans Ready to Dress Down?
Sheri Lambert; Brooke ReaveyCase IVEY-W27129-EMarketingIn July 2019, J.Crew Group Inc., a multi-brand, multichannel specialty US clothing retailer, was investigating a launch within a new apparel category. The company’s marketing research manager had been tasked with interpreting trends and market potential within the industry as well as primary customer research, to recommend a new product line that would increase revenues. She saw three main potentially viable options in the rental, resale, and ath...Starting at €8.20
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Swoon: Mixing Up the Perfect Marketing Cocktail
Sheri Lambert; Marilyn AnthonyCase IVEY-W25613-EMarketingTwo women entrepreneurs' early-stage company achieved notable success when they introduced an innovative zero-sugar product into the highly competitive beverage market. After navigating a rebrand, the co-founders were poised to scale their company throughStarting at €8.20
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Storybook Gardens
Elizabeth M.A. Grasby; Lindsay BrockCase IVEY-9B06B012-EAccounting and Control, Knowledge and CommunicationA small family-oriented recreation park owned by the Corporation of the City of London, Ontario, has received $6 million for improvements. Of this amount, $1 million has yet to be spent. Students are asked to (1) analyse the industry and competitive conditions for a family-oriented theme park; (2) organize and analyse survey results; (3) perform a straightforward sub-unit evaluation; (4) perform a vertical analysis; (5) complete two differential ...Starting at €8.20
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Forest City Tennis Club - Pro Shop and Bar Lounge
Richard H. Mimick; Elizabeth M.A. Grasby; Lindsay BrockCase IVEY-9B09B008-EAccounting and Control, Entrepreneurship, Knowledge and CommunicationAfter one year of operations, the new manager of a tennis pro shop and bar lounge must prepare, with the help of the company's accountant, financial statements from notes kept throughout the year. The case is intended to be an introductory exercise in accounting for simple transactions relating to assets, liabilities, revenues and expenses. Adjusting entries such as amortization and cost of goods sold are required. Students are asked to complete ...Starting at €8.20
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Energy Vending, Inc.
Elizabeth M.A. Grasby; Lindsay BrockCase IVEY-9B09B007-EAccounting and Control, Knowledge and CommunicationThe owner of a vending operation located in Windsor, Ontario, must record all financial activities for the fiscal year to determine the company's financial success. The business sold a healthy energy product through more than 300 vending machines located in gyms, malls and educational campuses across Canada. Students are required to record transactions associated with cash, accounts receivable (including write offs, recoveries and bad debts), ret...Starting at €8.20