Default Category
-
Clear Channel Communications, Inc.
Oberholzer-Gee, Felix; Winkler, Carole A.Case HBS-707523-EStrategyDiscusses the rise of Clear Channel Communications, Inc. (CC) as the most important radio broadcasting company in the United States. While CC can look back on a glorious past, it faces a multitude of business issues: radio listenership is in decline, media deregulation has come to a halt, and the company's public image is less than favorable.Starting at €8.20
-
Lobbying for Love? Southwest Airlines and the Wright Amendment
Oberholzer-Gee, Felix; Yao, Dennis; Cantrill, Libby; Wu, PatriciaCase HBS-707470-EStrategyThe fall of 2004 brought exciting news to Love Field, the Texas headquarters of Southwest Airlines. Delta Airlines, one of Southwest's main competitors, had announced that it would dramatically decrease service from the nearby Dallas/Fort Worth International (DFW) airport, cutting the number of daily flights from 250 to a mere 21. Gary Kelly, Southwest's newly minted CEO, thought about what appeared to be a golden opportunity. How could Southwest...Starting at €8.20
-
Free the Grapes--Direct-to-Consumer Shipping in the Wine Industry
Oberholzer-Gee, Felix; Yao, Dennis; Wu, Patricia; Cantrill, LibbyCase HBS-707472-EWhile wine tourism in the United States was booming, the majority of consumers who tasted a Cabernet Sauvignon in one of Napa Valley's tasting rooms were not permitted to ship the wine directly to their home. In 2002, direct-to-consumer shipping was either banned or overly cumbersome in 37 states. W. Reed Foster, president of the Coalition for Free Trade, was determined to remove these obstacles. Would he be able to free the grapes?Starting at €8.20
-
BuzzFeed - What Future for Native Advertising and Branded Content
Oberholzer-Gee, FelixCase HBS-718511-EMarketingJonah Peretti, CEO of digital publishing company BuzzFeed, needs to decide how to respond to Facebook's announcement that it would prioritize posts from friends over content from publishers.Starting at €8.20