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Pactera's Expansion in the United States
Dezhi Chen; Xiaohua Yang; William Wei; Tingting Guo; James A. Brownson; Walter PetruskaCase IVEY-9B15M063-EStrategyIn 2012, Pactera, a China-headquartered IT service firm, went public on the NASDAQ. In 2014, it was taken private by a consortium led by the U.S.-based global investment and advisory firm Blackstone. This accelerated the firm’s expansion in the U.S. market and its plans to move up the value chain. Pactera’s executive vice-president must formulate and implement the right strategy in order to continue its success in the U.S. market, gain access to ...Starting at €8.20
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ClickDishes: Serving New Cities
William Wei; Lei Jin; Etayankara MuralidharanCase IVEY-9B18A018-EEntrepreneurship, MarketingIt was early November 2017, and the chief executive officer of ClickDishes Inc. (ClickDishes), an Alberta-based food service application company, needed to consider the strategic direction of his start-up. ClickDishes had a unique value proposition and very few competitors worldwide. Its chief executive officer wanted to enter a number of new markets very quickly in order to capitalize on his company's first-mover advantage and establish the Clic...Starting at €8.20
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Experience China: A National Image Campaign in the United States
William Wei; Yuanfang Lin; Mei Qin KokCase IVEY-9B11A033-ECorporate Governance, Marketing, StrategyThe China national image film “People Chapter” — officially a sub-series of the “Experience China” campaign — was launched by the Chinese government to coincide with President Hu Jintao’s visit to the United States in mid-January 2011. The one-minute promotional video was played on six giant electronic screens about 300 times per day, and had appeared approximately 8,400 times when the broadcast ended on February 14, 2011. The video showed a seri...Starting at €8.20
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TEC Edmonton and TusStar Joint Innovation: An Entrepreneurial Match
Haibo Hu; Chunbing Mao; Phillp Swallow; William Wei; Bruce Thomson; Meiju FeiCase IVEY-9B20M082-EEntrepreneurship, StrategyIn 2017, the successful Canadian innovation center TEC Edmonton initiated a joint venture with TusStar, an important Chinese accelerator, and found itself in the middle of a debate about the challenges and opportunities of Chinese investment in Canada’s technology sector. Both organizations were unique collaborations among industry, academia, and government. This joint initiative had added significance because of the implications for these stakeh...Starting at €8.20
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Feihe Dairy: Investing in Canada
William Wei; Vicky Nie; Rongrong Zhang; Xuewei LiuCase IVEY-9B19M032-EStrategyIn 2016, the chief executive officer (CEO) of Feihe International Inc. (Feihe), the manufacturer of a leading infant formula brand in China, was considering whether his company should enter Canada. Although the company would be challenged by the Canadian dairy industry’s unique supply management system, Canada was eager to attract foreign investment and the CEO needed to overcome the intense domestic competition in China’s infant formula market. ...Starting at €8.20
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Strategic Marketing Planning (Spanish version)
Quelch, John A.; Kindley, James T.Case HBS-913S08MarketingThe soup division at Brannigan Foods contributes over 40% of the firm's revenue. The general manager is concerned that the soup industry is declining and that the soup division shows declining profits and market share, especially among the important baby boomer segment. Hoping to reverse these trends, he asks four key managers to review a consultant's analysis of the soup industry and recommend a turnaround strategy. Each manager presents a diffe...Starting at €8.20
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Customer Loyalty Battles (Spanish version)
Deighton, John; Kindley, James T.Case HBS-915S04MarketingThe marketing and operations managers for Olympic Rent-A-Car meet to decide how to respond to changes in the loyalty rewards program at the market-leading competitor. The competitor's program gives awards based on dollars spent instead of days rented and eliminates blackout dates. Olympic expects the program to capture more of the valuable business traveler segment, which rents cars more frequently and generally pays higher premiums than the leis...Starting at €8.20
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Katherine Schuler at Boxes & Bins, Inc. (Spanish version)
Hill, Linda A.; Kindley, James T.Case HBS-917S14Leadership and People ManagementThis case is about Katherine Schuler, soon to become senior vice president of marketing at a fast-growing retail organization, Boxes & Bins (B&B). Part of Schuler's success has been due to her "fit" into a company with clear values and principles. In particular, B&B always put its employees first, and eschewed debt in order to grow only as the company could afford it. Several years ago, the founders sold most of their stock to a private-equity fi...Starting at €8.20
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JD.Com: Responding to a CEO Crisis
Lu Zhang; William Wei; Yanming Liao; Jieyan Song; Yi WuCase IVEY-9B20M018-EStrategyIn August 2018, the founder and chief executive officer of JD.com, one of China’s largest e-commerce sites, was accused of sexual assault and was arrested. He denied wrongdoing and was released less than a day later. One week after his return to China, JD.com’s share value hit a 19-month low. In November 2018, the company announced that its customer base had shrunk for the first time since 2014. The impact from the investigation into the alleged ...Starting at €8.20
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PBG BioPharma: Cannabis Consumer Health Market Entry Preparation
Claire Deng; Xiaojia Wang; William WeiCase IVEY-W33767-EMarketing, Service and Operations ManagementThe cannabis industry in Canada has experienced unprecedented growth since the Cannabis Act came into effect in 2018. It is widely expected that cannabidiol (CBD) will be classified as a food and natural health ingredient in Canada, the European Union, and other jurisdictions in the near future, which will open up a significant market. In 2023, Dr. Jacqueline Shan, the CEO of PBG BioPharma, made a long-term strategic decision to enter the cannabi...Starting at €8.20