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Let's Talk Science
Elizabeth M.A. Grasby; David HouseCase IVEY-9B07A008-EMarketingThe president and founder of the non-profit organization, Let's Talk Science, needs to ensure that the marketing plan provided by her staff for a new training package would meet the sales goal of 100 units each year. The package, called Science with Impact is intended to train scientists and engineers on educational techniques to use for delivering effective and age-appropriate presentations to children and the non-scientific community. This mark...Starting at €8.20
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Beyond the Bean
Elizabeth M.A. Grasby; David HouseCase IVEY-9B13A006-EEntrepreneurship, MarketingIn 2012, a young entrepreneur is preparing the marketing portion of a business plan to launch a board games café, and he needs to complete the plan within a week so that he can review it with his business partner. The marketing plan must include a recommendation for a target market and detail plans for promotion, pricing and product offering. The partners have budgeted $6,000 for promotion to gain exposure and bring customers into the café.Starting at €8.20