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Warriors Gaming Squad: A Marketing Slam Dunk or a Long Shot
Collection: Ivey Business School (Canada)Ref.: IVEY-9B20A076-EPublished: Sep 22, 2020Reviewed: Sep 22, 2020Format: PDFPages: 13Language: English - Case
Air Miles Canada: Rebranding the Air Miles Rewards Program
Collection: Ivey Business School (Canada)Ref.: IVEY-9B07A009-EPublished: Nov 21, 2007Reviewed: Apr 3, 2008Format: PDFPages: 11Language: English - Case
Vincor: Project Twist
Collection: Ivey Business School (Canada)Ref.: IVEY-9B08A002-EPublished: Jan 31, 2008Reviewed: Dec 2, 2015Format: PDFPages: 22Language: English - Case
Pillsbury Cookie Challenge (Spanish version)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11AS001Published: Apr 16, 2013Reviewed: Mar 8, 2018Format: PDFPages: 16Language: Spanish - Case
Best Buy Inc. - Dual Branding in China (Spanish version)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B09AS16Published: Jan 23, 2012Reviewed: May 11, 2010Format: PDFPages: 20Language: Spanish - Case
Pillsbury Cookie Challenge
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11A001-EPublished: Feb 3, 2011Reviewed: Mar 8, 2018Format: PDFPages: 14Language: English - Case
Northwest Mutual Funds
Collection: Ivey Business School (Canada)Ref.: IVEY-9B08A003-EPublished: May 6, 2008Format: PDFPages: 17Language: English - Case
Best Buy Inc. - Dual Branding in China
Collection: Ivey Business School (Canada)Ref.: IVEY-9B09A016-EPublished: Jun 26, 2009Reviewed: May 11, 2010Format: PDFPages: 17Language: English