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Phillips Foods, Inc. - Introducing King Crab to the Trade
Frederic Brunel; Deborah UtterCase IVEY-9B09A004-EEntrepreneurship, MarketingBy 2006, Phillips Food Inc. had grown into one of the largest seafood businesses in the United States and was the number one U.S. brand for crab meat. The company comprised a restaurant division, a foodservice products division that sold to restaurants, and a retail products division that sold to grocery stores. In August, 2006, Phillips' product manager was responsible for defining the communication strategy decisions required to launch its new ...Starting at €8.20
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Phillips Foods, Inc. - Introducing King Crab to the Trade (Spanish version)
Frederic Brunel; Deborah UtterCase IVEY-9B09AS004Entrepreneurship, MarketingBy 2006, Phillips Food Inc. had grown into one of the largest seafood businesses in the United States and was the number one U.S. brand for crab meat. The company comprised a restaurant division, a foodservice products division that sold to restaurants, and a retail products division that sold to grocery stores. In August, 2006, Phillips' product manager was responsible for defining the communication strategy decisions required to launch its new ...Starting at €8.20
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EarthEnable (A)
Hattendorf, Laura; Seibert, PeterCase SGSB-E640A-EEntrepreneurshipThe EarthEnable case focuses on the challenges a social enterprise can face as it grows from a business plan in the classroom to a fully-fledged enterprise. Particular focus is placed on marketing strategy, sales strategy, and refining the business model.Starting at €8.20
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EarthEnable (B)
Hattendorf, Laura; Seibert, PeterCase SGSB-E640B-EEntrepreneurshipThe EarthEnable case focuses on the challenges a social enterprise can face as it grows from a business plan in the classroom to a fully-fledged enterprise. Particular focus is placed on marketing strategy, sales strategy, and refining the business model.Starting at €5.74
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Wikimedia Foundation in 2018
Siegel, Robert; Seibert, PeterCase SGSB-E652-EEntrepreneurshipThis case examines a series of challenges facing the Wikimedia Foundation as it sets its strategic course for the next decade. Topics include mission alignment, non-profit revenue models, technology evolution, regulation and the freedom of knowledge, and building and managing web ecosystems.Starting at €8.20