Ivey Business School (Canada)
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China National Offshore Oil Corporation: Operations in Canada
Xiaoyu Liu; Hao Lu; Loren Falkenberg; Harrie VredenburgCase IVEY-9B18M182-EStrategyIn 2005, China National Offshore Oil Corporation (CNOOC) began investing in Canada, when it acquired 16.69 per cent equity of MEG Energy Corp., a private Calgary-based energy company. In 2011, it acquired OPTI Canada, a Canadian oil company that had goneStarting at €8.20
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Telus: Ethics and Cellphone Tower Sites
Xiaoyu Liu; Hao LuCase IVEY-9B18M183-EStrategyIn 2015, TELUS Corporation (TELUS) needed to decide whether to either ignore the concerns of the local community and power up its newly installed cellphone tower—located 84 metres from the University of Calgary's child care centre—or relocate it farther fStarting at €8.20
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Dunlop Livery Antiques: Modernizing the Vintage Industry
Julie Gosse; Robert ColquhounCase IVEY-9B20A015-EEntrepreneurship, MarketingThe owner of Dunlop Livery Antiques in Dunlop, Ontario was considering a comprehensive marketing strategy with a focus on digital marketing. The industry was changing, popularity was wavering, sales were falling, and distribution channels were shifting. A new strategy was needed to increase revenue, profit, and brand awareness in the shrinking industry. Several placement choices were available, including selling online or at trade shows. A promot...Starting at €8.20
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Fyre Festival: Dousing the Flame
Julie Gosse; Robert ColquhounCase IVEY-9B20C028-ELeadership and People ManagementIn 2017, Billy McFarland set out to create an immersive music festival in the Bahamas. He spent eight weeks with rapper Ja Rule planning the Fyre Festival, which, in the end, never brought a single act to the stage. The Fyre Festival became one of the mosStarting at €8.20