Ivey Business School (Canada)
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Dunlop Livery Antiques: Modernizing the Vintage Industry
Julie Gosse; Robert ColquhounCase IVEY-9B20A015-EEntrepreneurship, MarketingThe owner of Dunlop Livery Antiques in Dunlop, Ontario was considering a comprehensive marketing strategy with a focus on digital marketing. The industry was changing, popularity was wavering, sales were falling, and distribution channels were shifting. A new strategy was needed to increase revenue, profit, and brand awareness in the shrinking industry. Several placement choices were available, including selling online or at trade shows. A promot...Starting at €8.20
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Shop Thursdays: Post COVID-19 Strategy
Ian Dunn; Holli GreenwaldCase IVEY-9B21B008-EAccounting and ControlIn mid-2020, the co-founder of online and brick-and-mortar womenswear boutique Shop Thursdays in Toronto, was considering how to best position her business for growth when the COVID-19 global pandemic was resolved. The boutique, which had two brick-and-mortar locations in addition to its online presence, provided its customers with the latest and trendiest styles. When the COVID-19 pandemic forced all non-essential business to close their doors, ...Starting at €8.20
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Hi-Line Auto Parts: Taking the Right Exit
Ian Dunn; Holli GreenwaldCase IVEY-W25133-EStrategyIt was April 2020 and the president of Hi-line Auto Parts (Hi-line), in Toronto, Ontario, was considering the company’s future. Hi-line was an automotive parts and accessories distributor with customers across Canada. The automotive aftermarket industry wStarting at €8.20
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Fyre Festival: Dousing the Flame
Julie Gosse; Robert ColquhounCase IVEY-9B20C028-ELeadership and People ManagementIn 2017, Billy McFarland set out to create an immersive music festival in the Bahamas. He spent eight weeks with rapper Ja Rule planning the Fyre Festival, which, in the end, never brought a single act to the stage. The Fyre Festival became one of the mosStarting at €8.20