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Career at a Crossroad: Packing Up
Wasserman, Noam; Brem, LisaCase HBS-812013-EEntrepreneurshipAkhil Patel is passionate about his business idea: an innovative green technology fuel cell. He wants to dive in and commit to his startup, but Roopa Rao, his fiancee, is much more risk averse, his parents don't approve of the startup, and Akhil has an enticing alternative offer from a prestigious consulting firm. Should Akhil follow his dream and become an entrepreneur? Or should he acquiesce to the other forces in his life and take the "safer" ...Starting at €8.20
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Customer Profitability and Customer Relationship Management at RBC Financial Group (Abridged) (Spanish version)
Narayanan, V.G.; Brem, LisaCase HBS-107S03Accounting and Controlone from the point of view of the vice president of customer relationship marketing and the other from a line manager's perspective.Starting at €8.20
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HubSpot: Lower Churn though Greater CHI
Martinez-Jerez, F. Asis; Steenburgh, Thomas; Avery, Jill; Brem, LisaCase HBS-110052-EAccounting and ControlHubSpot, a web marketing startup is under pressure from VCs to rapidly acquire new customers and to maintain a low level of customer churn. In the case, students explore the drivers of customer churn and uncover opportunities to increase customer retention across the customer selection, selling, and training processes. Students assess a metric, CHI (Customer Happiness Index) which HubSpot uses to predict which customers will churn, and suggest al...Starting at €8.20
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Netflix: liderando con una cultura corporativa única
Lee, Yih-Teen; Sastre Boquet, IsaacCase DPO-810Innovation and Change, Leadership and People ManagementA pesar de sus disruptivas peculiaridades - ausencia de políticas de aprobación de gasto o de vacaciones, feedback constante y visible por todos los miembros de la organización, y exigentes objetivos de rendimiento - la cultura de Netflix ha arrojado grandes resultados a lo largo de las décadas de los 2000 y los 2010. Efectivamente, durante este período Netflix se anticipó, incluso lideró, de forma exitosa muchas de las disrupciones que han afect...Starting at €8.20
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Amazon.com, Inc: la transformación mediante IA
Samila, Sampsa; Sastre Boquet, IsaacCase SM-1724Information Technologies, Innovation and Change, Leadership and People Management, StrategyEste caso describe el desarrollo y utilización de la IA en Amazon. Este caso ha sido usado en clase para discutir el amplio abanico de aplicaciones de IA en Amazon, los efectos competitivos de estas aplicaciones, el proceso para desarrollar estas aplicaciones, y el estado actual de la organización de Amazon.Starting at €8.20
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La cadena de suministros en primer plano: The Video Vault
Narayanan, V.G.; Brem, LisaCase HBS-116S10Accounting and ControlLos propietarios de la lucha Video Vault para determinar los niveles óptimos de siembra de videos caseros en una industria plagada con las nuevas tecnologías, los nuevos paradigmas de fijación de precios, y la fuerte presión competitiva de las grandes cadenas nacionales. La enseñanza de Propósito: Para demostrar el papel de los contratos de incentivos en el logro de coordinación de la cadena de suministro.Starting at €8.20
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Netflix: from DVD-by-mail to streaming
Lago, Alejandro; Moscoso, Philip; Sastre Boquet, IsaacExercise PE-84-EInformation Technologies, Innovation and Change, Service and Operations ManagementSince its foundation in 1997 Netflix has been a major success story. For the year 2020 the company expected to achieve revenues of around 25 billion dollars and 200 million customers in 190 countries. This exercise provides information on how Netflix's business models has developed over the years. The objective is to analyze the digital transformation of the streaming model and its sustainability going forward, as it faces competitors like Disney...Starting at €8.20
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Executive Pay and the Credit Crisis of 2008 (B)
Narayanan, V.G.; Brem, LisaCase HBS-110005-EAccounting and ControlAs the recession lingered on into 2009, the U.S. government sought to limit executive pay and excessive risk. The debate raged over what constituted excessive risk and how best to mitigate it. This case describes the government restrictions on executive pay for TARP recipients and delves into the debate on executive compensation and incentives that encourage excessive risk.Starting at €5.74
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Supply Chain Partners: Virginia Mason and Owens & Minor (A) (Abridged)
Narayanan, V.G.; Brem, LisaCase HBS-110063-EAccounting and ControlOwens & Minor (O&M) performed lean inventory services for Virginia Mason (VM) as its alpha vendor, but the outdated industry pricing model created perverse incentives and could not capture O&M's costs. Together, O&M and VM created an activity-based pricing model called the total supply chain costs (TSCC), which incented both companies to be more efficient and to streamline their distribution activities. After beta testing the TSCC for one year, V...Starting at €8.20
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Shareholder Activists at Friendly Ice Cream (A1), (A2), (A), and (B), Teaching Note
Narayanan, V.G.; Ferri, Fabrizio; Brem, LisaTeaching Note HBS-110074-ETeaching Note for 109013, 109014, 108024 and 108073.Starting at €0.00