Ivey Business School (Canada)
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Healing Through Humour: Mixing Mental Health, Comedy and Business
Michael Taylor; Tatiana LevitCase IVEY-9B13A033-EEntrepreneurship, MarketingIn June 2013, the founder of Healing Through Humour, a comedy school for people with mental illness, considered his options to overcome the barriers to growth for his not-for-profit organization. The school, located in donated space in the offices of the Schizophrenia Society of Saskatchewan in Regina, was designed to build self-esteem and life skills for people suffering from mental illness, to raise public awareness about mental health issues a...Starting at €8.20
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Canadian Western Agribition: Beefing up the Growth Strategy
Tatiana Levit; Michael TaylorCase IVEY-9B15A002-EMarketing, StrategyIn early June 2014, the chief executive officer of Canadian Western Agribition, a not-for-profit organization, is reviewing the results of its 2013 agricultural show, a fair that takes place every November in Regina, Saskatchewan. The week-long event includes the largest livestock show in Canada, an extensive agribusiness tradeshow, a large marketplace of home products, a rodeo competition, and entertainment and educational programs that have a f...Starting at €8.20
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Disney: Delivering More Content in More Ways
Mary Kelly; Madeline KellyCase IVEY-9B19M114-EStrategyIn mid-2017, faced with declining viewership and the loss of the associated advertising and affiliate fees from the pay-TV bundle, The Walt Disney Company needed to consider alternative ways to reach and engage viewers. One option was to move away from buStarting at €8.20
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Netflix: Will Content be Enough? (Spanish version)
Mary Kelly; Christopher SwannCase IVEY-W28188StrategyIn 2019, Netflix had 167 million subscribers globally and offered thousands of television shows and movies on its streaming application, a growing proportion of which it produced itself. Media giants, who for years had valued the relationship with Netflix because it provided an additional outlet, began to re-evaluate their own (make) versus contract (buy) distribution decision. Leveraging acquisitions, technology investments, and vast content lib...Starting at €8.20
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Westridge Cabinets: The Account Management Decision
Michael Taylor; Tatiana LevitCase IVEY-9B16A060-EMarketingIn November 2015, Westridge Cabinets (Westridge) was facing a sales decline of approximately 35 per cent. Westridge manufactured and sold kitchen cabinets for the new home market, the home renovation market, and both the low-rise and high-rise multi-unit markets. The company was based in Alberta, Canada, which had been hit hard by a 75 per cent drop in world oil prices in the last year. Westridge was re-evaluating its sales strategy and consideri...Starting at €8.20
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AMC: Who's Calling The Shots?
Mary Kelly; Christopher SwannCase IVEY-W25811-EEconomics, StrategyIn 2020, the movie business was turned upside down by the COVID-19 pandemic, which forced the closure of theatres. Unable to open their doors, exhibitors had little to no revenue to cover costs, and market analysts predicted that the future for theatre chains, particularly AMC Entertainment Holdings (AMC), looked bleak. Then in early 2021, a large number of small retail investors bought shares in AMC. By the July 4th weekend, AMC stock was worth ...Starting at €8.20