Ivey Business School (Canada)
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Strategic Leadership at Coca-Cola: The Real Thing
W. Glenn Rowe; Suhaib RiazCase IVEY-9B08M040-EStrategyMuhtar Kent had just been promoted to the CEO position in Coca-Cola. He was reflecting upon the past leadership of the company, in particular the success that Coca-Cola enjoyed during Robert Goizueta's leadership. The CEOs that had followed Goizueta were not able to have as positive an impact on the stock value. When his promotion was announced, Kent mentioned that he did not have immediate plans to change any management roles but that some fine-...Starting at €8.20
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Immunovaccine (IMV): Preparing to Cross the Valley of Death
Ella Korets-Smith; Suhaib RiazCase IVEY-9B10M072-EEntrepreneurship, Leadership and People Management, StrategyThe case describes the challenges faced by Immunovaccine (IMV), a small biotechnology company founded in Halifax, Canada. The company has seen early success in the effectiveness of its technology in animal health and is looking for ways to exploit the potential of its technology more broadly, particularly in human health. The company's challenges are presented in the context of the evolving relationship between the pharmaceutical and biotechnolog...Starting at €8.20