Ivey Business School (Canada)
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Didi Chuxing: Branding Safety and Security in an Emerging Hi-Tech Industry
Francine Schlosser; Marcia Carvalho de Azevedo; Anna Bento CostaCase IVEY-9B20A050-EEntrepreneurship, Marketing, StrategyIn 2019, the president of China’s ride share company Didi Chuxing Technology Co. (Didi) faced various challenges associated with marketing and communications in a high-risk disruptive technology. As one of few female global corporate leaders, she was a roStarting at €8.20
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For the Love of Laundry: Comparing Organizational Forms to Scale a Social Enterprise
Kent Walker; Ian Stecher; Francine Schlosser; Megain O'Neil-RenaudCase IVEY-9B18M008-EEntrepreneurship, StrategyThe London, Ontario, social enterprise For the Love of Laundry was founded in 2014 with the intention of selling homemade, eco-friendly soaps and using the profits to fund free laundry events in the community. In 2017, the founder's goal was to increase the scale of the business and its social impact. She needed to decide how to structure the organization to increase its scale while maintaining control of its strategic direction. The founder comp...Starting at €8.20
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The Good Night Motel
Richard H. Mimick; David C. Shaw; Elizabeth M.A. Grasby; Raymond W. LeducCase IVEY-9B12B014-EAccounting and ControlThe Good Night Motel is considering offering special pricing for a two-day church convention event involving 20 rooms. This requires the owner to perform contribution analysis, sensitivity analysis, and some qualitative analysis.Starting at €8.20
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The Monopolistic Power of the NCAA
Carl Anderson; Francine SchlosserCase IVEY-9B14M017-EStrategyThis case examines the relationship between the National Collegiate Athletic Association (NCAA) and its member institutions, with a primary focus on how power evolves and is administered at an organizational level. Through a close look at the history of the NCAA, the case highlights the unique tale of the organization’s rise to power and its ability to regulate all collegiate athletics within the United States. In light of the increasing commerci...Starting at €8.20
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Hellmann's Creamy Salad Dressing Mix (Spanish version)
Richard H. Mimick; Dana G. HydeCase IVEY-9A84JS25MarketingUn gerente de marca de la división Best Foods de Canada Starch, Inc., se encontraba preparando un plan de mercadotecnia para un nuevo producto, llamado Hellmann's Creamy Salad Dressing Mix (mezcla para preparar aderezo cremoso de ensaladas Hellmann's, o MACEH). El producto y diseño del envase habían sido finalizados, pero el resto del plan de mercadotecnia debía ser completado rápidamente, teniendo en cuenta que la fecha de lanzamiento era en dos...Starting at €8.20
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Forest City Tennis Club - Pro Shop and Bar Lounge
Richard H. Mimick; Elizabeth M.A. Grasby; Lindsay BrockCase IVEY-9B09B008-EAccounting and Control, Entrepreneurship, Knowledge and CommunicationAfter one year of operations, the new manager of a tennis pro shop and bar lounge must prepare, with the help of the company's accountant, financial statements from notes kept throughout the year. The case is intended to be an introductory exercise in accounting for simple transactions relating to assets, liabilities, revenues and expenses. Adjusting entries such as amortization and cost of goods sold are required. Students are asked to complete ...Starting at €8.20
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Maple Leaf Hardware Limited (Spanish version)
Stephen R. Foerster; Richard H. MimickCase IVEY-9A82JS05FinanceEl Sr. Stuart Foreman, asistente del gerente de la sucursal del Banco Central de Canadá, de London, Ontario, estaba revisando información que había recibido de Maple Leaf Hardware Limited. El Sr. Robert Patrick, presidente y gerente de Maple Leaf Hardware Limited, había solicitado al banco un aumento en su línea de crédito con el fin de cubrir sus necesidades estacionales de capital de trabajo. El Sr. Foreman, quien recientemente había sido trans...Starting at €8.20
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Disc Importers (Spanish version)
Richard H. Mimick; A. Neil CampbellCase IVEY-9A84KS13Accounting and ControlDisc Importers es una importadora y vendedora mayorista de discos de música clásica, la cual ha cumplido recientemente su primer año de operaciones. El contador de la empresa ha solicitado a otros ejecutivos de la empresa ayuda para asistirlo en la elección de un método de valuación del inventario. Las alternativas giran alrededor de los cuatro métodos de valuación más comunes (LIFO/FIFO/Costo Promedio/Identificación Especifica), y los usos que l...Starting at €8.20
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Studio Tessier Ltee. (Spanish version)
Richard H. Mimick; Fraser MacDonaldCase IVEY-9A87JS05FinanceStudio Tessier Ltée. es un caso abarcativo, que requiere la evaluación de una solicitud de crédito para incrementar el capital de trabajo de un cliente del banco. La compañía está formada por dos negocios separados, pero complementarios; una boutique de ropa femenina de alta calidad, y un negocio de diseño de interiores. La manera en que el crecimiento del negocio es proyectado provee algunos asuntos complejos para el análisis en relación a la de...Starting at €8.20
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Sifton Properties: From Solar to Sewage
Francine Schlosser; Derek Butcher; Nicole AndersonCase IVEY-9B17M068-EStrategyIn 2012, an MBA intern at Sifton Properties Ltd. had to decide on a recommendation to top management about the installation of a renewable energy installation for the company's new community development project in London, Ontario. The intern had to consider numerous internal and external factors in his decision-making process. Three emerging technologies were specifically relevant for renewable energy systems: aquifer thermal energy storage, sewe...Starting at €8.20