Ivey Business School (Canada)
-
Foxy Originals - Expansion into the U.S. Market
Elizabeth M.A. Grasby; Nina GuptaCase IVEY-9B07B004-EAccounting and ControlA successful Canadian jewelry manufacturer and distributor contemplates entering the U.S. market and how best to do it. Students are required to: 1) identify costs relevant to the decision and categorize them as either investments, fixed costs or variable costs; 2) calculate unit contribution, contribution-margin ratio and weighted-average-contribution-margin rates; 3) perform a breakeven analysis and interpret its meaning using relevant paramete...Starting at €8.20
-
Elite Personal Training
Elizabeth M.A. Grasby; Nina GuptaCase IVEY-9B07N005-EEntrepreneurship, FinanceStudents must analyse the marketing, operating and financial aspects of a personal fitness training centre to be located in London, Ontario, to determine an appropriate pricing and promotion strategy and the resulting projected financial success of the venture. Students need to develop cash budgets based on their assessment of the information provided. The analysis points to the financial uncertainty for a start-up company without hands-on experi...Starting at €8.20