Ivey Business School (Canada)
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Next Generation Green: White Dog Cafe and Its Evolving Brand Identity
Diane M. Phillips; Jason PhillipsCase IVEY-9B18A016-EEntrepreneurship, MarketingIn May 2017, The White Dog Cafe (White Dog) had been under new ownership for seven years, had opened two new locations, and had continued most of the initiatives that had made it one of the most well-respected and sustainably run restaurants in the United States. But the restaurant was still relatively unknown. How could White Dog’s director of marketing convince owner Marty Grims that a brand management agency could help the White Dog brand evol...Starting at €8.20
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Walking the Walk: Putting Social Responsibility into Action at the White Dog Cafe
Diane M. Phillips; Jason Keith PhillipsCase IVEY-9B07M049-EEntrepreneurship, StrategyThis case is designed to examine the issue of corporate social responsibility in a small firm. The key issue is how a small organization can maintain its strong social responsibility philosophy when (a) the organization is growing, (b) the environment in which the organization exists is extremely competitive, and (c) the entrepreneurial visionary who started the firm is getting ready to step down. The case describes the dilemma the owner of White...Starting at €8.20
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Shaw Communications: Becoming a Connectivity Pure Play
Rod E. White; W. Glenn Rowe; Jeremiah De SousaCase IVEY-9B17M072-EStrategyIn late 2015, the chief executive officer of Shaw Communications was considering whether to reduce or divest the company’s media assets. Shaw Communications had been founded as a cable television provider and, over the years, had grown its consumer connectivity businesses to include Internet services, satellite television, landline telephony, and, most recently, cellular network services. Similar to most other major Canadian telecommunications co...Starting at €8.20
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Sustainable Growth at TerraCycle: Should Manufacturing Be Moved
Diane M. Phillips; Jason Keith PhillipsCase IVEY-9B16A010-EEntrepreneurship, Marketing, StrategyAs of April 2012, TerraCycle had witnessed exponential growth over the past few years due to its unique value proposition of creating a line of consumer products out of trash. With continued global expansion, the firm’s biggest challenge was how to move forward while staying true to its mission to eliminate as much waste as possible from landfills, make fun products that consumers liked, and turn a profit. Operationally, TerraCycle was losing mon...Starting at €8.20
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Decisions Brewing at Fire Roasted Coffee Company
Jeremiah De Sousa; Ian DunnCase IVEY-9B18B011-EAccounting and ControlThe Fire Roasted Coffee Company (Fire Roasted) was a small regional roaster and seller of coffee in London, Ontario. The company sourced green coffee beans from over 20 different countries and managed the roasting process in house. Its coffee was primarily served at Fire Roasted’s own coffee shop locations, but was sometimes sold wholesale to other cafés and interested parties. In 2017, as the company was about to update its point-of-sale system,...Starting at €8.20