Ivey Business School (Canada)
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Wendy’s: Capitalizing on Emerging Social Media Trends
Fabrizio Di MuroCase IVEY-9B21A018-ELeadership and People Management, MarketingIn late 2020, Wendy’s was an iconic North American fast-food chain with a history of innovation. The corporation’s inventive approach to its promotions was particularly apparent in its use of social media, even more so in its unique management of the company’s Twitter account. In addition to using Twitter to provide customer support and advertise its products in an online setting – two traditional activities conducted by many a business on Twitte...Starting at €8.20
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In-N-Out: A Different Path to Success
Fabrizio Di MuroCase IVEY-9B20A034-EMarketingIn-N-Out was an iconic burger chain that had changed little since it was founded in 1948. The company remained family-owned and had continually resisted going public. The company was only located in seven US states and grew slowly and deliberately in order to ensure that it could continue to offer a high quality product and experience to its customers at low prices. Current CEO Lynsi Snyder was interested in continued growth for In-N-Out, but not...Starting at €8.20
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SWISSBO: Strategic Risk or Opportunity?
Mary M. Crossan; R. ChandrasekharCase IVEY-W34743-EEntrepreneurship, StrategyIn March 2021, the wholesale distributor of home décor products SBO Distributors Ltd. (or SWISSBO), based in Vancouver, Canada, was considering an opportunity for strategic analysis. The firm was at a crossroads in light of the COVID-19 pandemic. The pandemic had led to a setback in the company’s revenues and margins—seemingly, a temporary setback. The wholesaler was now facing a make-or-break dilemma that involved a new growth opportunity to mov...Starting at €8.20
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McDonald's: Can A Behemoth Lead in the Era of Artificial Intelligence
Fabrizio Di MuroCase IVEY-9B20A025-EMarketingIn March 2017, the American fast food giant McDonald’s Corporation (McDonald's) launched an ambitious strategic plan, named the Velocity Growth Plan, with the intention of maintaining its dominance over competitors. As part of this strategy, McDonald’s wanted to retain its current customers, regain lost customers, and convert casual customers into more committed customers. To help accomplish these objectives, McDonald’s introduced delivery and mo...Starting at €8.20
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Strategic Planning at Apple Inc.
Kyle Murray; Miranda R. Goode; Fabrizio Di MuroCase IVEY-9B09A026-EMarketing, StrategyApple Inc. is one of the world's most successful and most recognizable companies. Over its 30 year existence, the company had seen a lot of changes in the computer industry. What would the future hold for the computer giant in a rapidly changing world? How should the company allocate resources between its more traditional offerings (computers) and its newer products (iPods, iPhones, Apple TV, etc.) in order to maintain and improve its market posi...Starting at €8.20
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Shake Shack: Can an Enlightened Burger Company Steer Away from Beef
Fabrizio Di MuroCase IVEY-W25357-EMarketingShake Shack was a fast, casual restaurant chain with a strong focus and great efforts on sustainability and corporate responsibility. Despite its stated environmental commitments, however, its core product offering-the hamburger-was extremely taxing on thStarting at €8.20
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BYKlyn: Pivoting during the COVID-19 Pandemic
Andreas Schotter; R. ChandrasekharCase IVEY-W26071-ELeadership and People Management, StrategyIn early June 2020, the owner of BYKlyn, an exercise bike fitness studio in New York, was considering her response to the business disruption that the outbreak of the COVID-19 pandemic had caused the health and fitness industry. BYKlyn had recorded consisStarting at €8.20
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Five Guys: Developing a Promotional Strategy for the Future
Fabrizio Di MuroCase IVEY-9B19A017-EMarketingIn November 2018, Five Guys, a fast-casual restaurant chain based in the United States, faced an important decision related to its future promotion strategy. Five Guys had started in 1986 as a small company with limited resources. The company had always avoided traditional advertising media, such as television, radio, print, and billboard advertisements. As a result of the company's success over the years, the founder and chief executive officer ...Starting at €8.20
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Carl's Jr: Developing a Sustainable Competitive Advantage
Fabrizio Di MuroCase IVEY-9B20A004-EMarketingIn April 2019, Carl’s Jr. Restaurants LLC (Carl’s Jr.), an American fast-food restaurant chain, faced an important decision. The company was up against strong competition from both traditional players in the fast-food market and newer competitors in the fast-casual dining market. In 2017, Carl’s Jr. had stopped using the provocative ads it had become known for, and in 2018, the company ended a long co-branding relationship with Hardee’s Restauran...Starting at €8.20
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Steak ’n Shake: Long-Term Consequences of Price Discounting
Fabrizio Di MuroCase IVEY-W27004-EMarketingSteak ’n Shake, one of America’s oldest and most iconic fast-food chains, was founded in Normal, Illinois, in 1934. When Biglari Holdings assumed control of Steak ’n Shake in August 2008, the company was struggling and incurring losses of approximately US$100,000 per day. To turn the company around, the new owner implemented an aggressive pricing-discount strategy marketed as “4 under $4” that offered any of four different meals for under $4. The...Starting at €8.20