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Storming into the U.S. Market (Spanish version)
Bartlett, Christopher A.; Gordon, Rachel; Lafkas, JohnCase HBS-918S10StrategyThe RoboTech case describes the challenges facing the CEO of a small, Singapore-based industrial robotics company that decides to diversify away from its core industrial robot business by leveraging its expertise into the medical-devices industry. It launches an innovative product (a specialized surgical robot) in an unfamiliar market segment (spinal surgery) and decides to enter the unfamiliar, distant U.S. healthcare market, which is characteri...Starting at €8.20
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Intrapreneurship within FLG, Inc. (Spanish version)
Garvin, David A.; Gordon, RachelCase HBS-918S11EntrepreneurshipThis case follows Jenica Fletcher as she rebuilds her company's guitar strings division from the ground up. Convinced that she could turn the division around if given complete independence from corporate headquarters, Fletcher relocated the group, rebranded it as Malenti Strings, repositioned the guitar strings as high-performance products, and transformed Malenti into a fast-growing, profitable business. The case traces Fletcher's key steps in...Starting at €8.20
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Dartmouth-Hitchcock Medical Center: Spine Care
Huckman, Robert S.; Porter, Michael E.; Gordon, Rachel; Kindred, NatalieCase HBS-609016-EStrategyDescribes the Spine Center at Dartmouth-Hitchcock Medical Center, a multidisciplinary unit that offers patients suffering from spinal problems "one-stop" access to a range of providers including orthopedic surgeons, neurosurgeons, neurologists, medical specialists in physical medicine and pain management, mental health providers, and occupational and physical therapists. The Center was created to address what its founder, James Weinstein, M.D., s...Starting at €8.20
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Burlap & Barrel: A Spicy, Single-Origin Supply Chain
Neha Mittal; Marilyn AnthonyCase IVEY-W25283-EService and Operations Management, StrategyBurlap & Barrel was an upcoming and successful public benefit corporation based in the Queens borough of New York City that imported spices from foreign farms and sold them to restaurants, gourmet food stores, home cooks, and other food services in the UnStarting at €8.20
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BDP International: Delivering What Matters in Global Chemical Transportation
Neha MittalCase IVEY-W25637-EService and Operations Management, StrategyBDP International Inc. (BDP), one of the world’s leading privately-held freight logistics companies, provided chemical shipping services to eight of the top ten global chemical companies. In April 2021, it contracted with a chemical company for two shipping orders, each to a different destination, and each with a set number of containers to be shipped every month for a year. The containers were filled with a chemical used in the electronics indus...Starting at €8.20
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RLS Logistics: Combating Vendor On-Time Performance for "Cool" Customers
Neha MittalCase IVEY-9B20D026-EService and Operations ManagementLocated in Mt. Laurel, New Jersey, RLS Logistics offered temperature-controlled logistics solutions. On a Tuesday morning in October 2019, RLS Logistics’ business development manager learned that a large baked goods manufacturer was seeking a logistics provider who could lower the bakery’s transport costs and alleviate problems with delivery delays. The delays, in particular, were blocking the bakery’s attempts to improve its relationship and sca...Starting at €8.20
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Tucker Company Worldwide: Delivering Value in Logistics Services
Neha Mittal; Roman Szewczuk; Subodha KumarCase IVEY-9B19D002-EService and Operations ManagementTucker Company Worldwide Inc. (TCW), located in Haddonfield, New Jersey, specialized in providing supply chain logistics solutions to companies in the energy, pharmaceuticals, and food sectors; and to government organizations. On Friday, June 1, 2018, TCW’s president and chief operating officer received a bidding solicitation from a refinery in Reading, Pennsylvania. He tasked his most responsible carrier sales manager with responding to the bid....Starting at €8.20
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Tender Greens: Can They Keep the ‘Green’ Promise in Beef Sourcing
Marilyn Anthony; Neha MittalCase IVEY-9B21M005-EStrategyIn October 2015, the co-founder and chief executive officer (CEO) of Tender Greens faced his most difficult decision yet: should the company continue to pay a premium price for sustainably sourced beef, or should it switch to conventionally raised beef to boost profit margins and improve the company’s prospects for national growth? Tender Greens, a thriving fast-casual restaurant chain in California, was ready to expand its operation to the East ...Starting at €8.20
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Bajo la conducción de Weldon: retiros de productos de Johnson & Johnson del mercado de 2009 a 2010
Rose, Clayton; Sucher, Sandra J.; Gordon, Rachel; Preble, MatthewCase HBS-317S05Knowledge and CommunicationEn octubre de 2010, Johnson & Johnson (J & J) fue incapaz de liberarse de una crisis a largo retiro años que se había sometido a la empresa a las críticas del Congreso y los reguladores, dio lugar a la renuncia de uno de los oficiales de más alto rango de la firma, y cientos de costos de millones de dólares de pérdidas de ventas de J & J marcas. Este caso examina la serie de retiros, y los cambios estratégicos y culturales a la empresa que pued...Starting at €8.20
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On Weldon's Watch: Recalls at Johnson & Johnson from 2009 to 2010
Rose, Clayton; Sucher, Sandra J.; Gordon, Rachel; Preble, MatthewCase HBS-311029-EIn October of 2010, Johnson & Johnson (J&J) was unable to extricate itself from a year long recall crisis that had subjected the firm to criticism from Congress and regulators, resulted in the resignation of one of the firm's most senior officers, and cost hundreds of millions of dollars from lost sales of J&J brands. This case examines the series of recalls, and the strategic and cultural changes at the company that may have led to the recalls. ...Starting at €8.20