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Femu Advertising: The Expansion Opportunity
Cathy Chen; Eric MorseCase IVEY-9B17M083-EEntrepreneurship, StrategyIn May 2016, a business student from Addis Ababa, Ethiopia, was considering expanding his print advertising business, which he had been operating out of his home for the past five years. He was about to graduate from the School of Commerce at Addis Ababa University, and he needed to put together an action plan for his company’s potential expansion. His options were: (1) continue operating his business as is; (2) invest in an office location and m...Starting at €8.20
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Feed Green Ethiopia Exports: Stabilizing Product Quality and Price
Nicole R.D. Haggerty; Carmen Leung; Jensen Liu; Katherine TanCase IVEY-9B18M102-EEntrepreneurship, StrategyIn mid-2015, the managing director of Feed Green Ethiopia Exports PLC (FGE), one of Ethiopia's leading export companies, faced a pivotal decision. FGE specialized in herbs and spices, and the price of one of FGE's major products, paprika, had skyrocketed in the past six months. As a result, FGE had sustained a massive loss. This problem had taken a toll on FGE's profitability, and the company's future was on the line. The managing director needed...Starting at €8.20
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Amenazas globales: diagnóstico y acción
Done, Adrian A.Article ART-2076Service and Operations Management, Strategy¿Cuánto tiempo dedica a pensar en las grandes cuestiones que afectarán a su vida personal y profesional en los próximos 20 años? Si está tan ocupado como la mayoría de sus colegas, no mucho. Pero las perspectivas de la economía mundial son peores hoy que cuando la crisis crediticia tocó fondo, así que de nada sirve esconder la cabeza. Es mejor atisbar las tendencias globales que acechan en el horizonte, analizar a fondo las fuerzas subyacentes y ...Starting at €8.20
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SCMS: Battling HIV/AIDS in Africa
Raman, Ananth; Watson, Noel; Kraiselburd, Santiago; Akili, EmmanuelCase HBS-613023-EService and Operations ManagementIn 2005, USAID and the U.S. President s Emergency Plan for AIDS Relief (PEPFAR), created the Supply Chain Management System (SCMS) to procure and distribute essential medicines and supplies; provide technical assistance to transform existing supply chains; and collaborated with in-country and global partners to coordinate efforts. The new US Global Health Initiative (GHI) initialized in 2010 sought to build on these efforts through strengthened ...Starting at €8.20
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(PRODUCT) RED (B)
Moon, Youngme; Norton, Michael I.; Chen, DavidCase HBS-509014-EMarketingUpdates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives.Starting at €5.74
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Strategies for Two-Sided Markets
Eisenmann, Thomas R.; Parker, Geoffrey; Van Alstyne, Marshall W.Article HBS-R0610F-EStrategyIf you listed the blockbuster products and services that have redefined the global business landscape, you'd find that many of them tie together two distinct groups of users in a network. Case in point: The most important innovation in financial services since World War II is almost certainly the credit card, which links consumers and merchants. The list would also include newspapers, HMOs, and computer operating systems--all of which serve what ...Starting at €8.20
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Hopital Universitaire de Mirebalais, Partners In Health in Haiti
Kaplan, Robert S.; Mistry, Bipin; Bertrand, KarlaCase HBS-116041-EAccounting and ControlThe case describes the application of time-driven activity-based costing (TDABC) at a new tertiary hospital operated by Partners-in-Health in Mirebelais, Haiti. A project team mapped the clinical processes for use in estimating the direct costs of personnel, equipment, and facilities for obstetric and breast cancer care. The accurate cost information revealed opportunities to optimize resource-utilization and reduce costs by establishing more eff...Starting at €8.20
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Partners In Health: Costing Primary Care in Haiti
Kaplan, Robert S.; Shah, Mahek A.Case HBS-118051-EAccounting and ControlPartners in Health, a global NGO focused on delivering health care to residents of rural underserved communities, conducts a project on the cost of primary care at five sites in the Central Highlands of Haiti. It devises a simple approach for tracking the resources used by patients being treated for diverse medical conditions, as an input to a time-driven activity-based costing model. The results show considerable cost diversity across the five s...Starting at €8.20
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Ethiopia: An Emerging Market Opportunity, Teaching Note
Quelch, John A.; Yong, SunruTeaching Note HBS-915502-EMarketingTeaching note for case 915501.Starting at €0.00
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What Went Wrong with Boeing's 737 Max
George, William W.; Migdal, AmramCase HBS-320104-EBusiness Ethics and Corporate Social Responsibilitythe crash of Lion Air flight 610 on October 29, 2018, in Indonesia, and the crash of Ethiopian Airlines flight 302 on March 9, 2019, in Ethiopia. The evolution of Boeing's organization and management is described, focusing on the span from Boeing's 1997 merger with rival McDonnell Douglas through the development of the 737 Max and the crashes. The case examines the antecedents and possible causes of the crashes, both through the lens of industry...Starting at €8.20