Ivey Business School (Canada)
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Agoda: People Analytics and Business Culture (A)
Kenneth Goh; Ken MarkCase IVEY-9B17C024-EEntrepreneurship, Leadership and People Management, StrategyIn the spring of 2016, the chief executive officer of Agoda Company Pte. Ltd. (Agoda), a subsidiary of The Priceline Group, Inc., wanted to transform the firm’s human resource practices using data analytics. The idea was not just to get more data, but to use this data to help managers gain insights to make better decisions. The three main focal areas of this exercise were recruitment, performance evaluation, and compensation. As key executives wo...Starting at €8.20
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Black Canyon Coffee
Brian K. BoydCase IVEY-9B11M074-EEntrepreneurship, Leadership and People Management, StrategyThis case focuses on Black Canyon Coffee, as it begins to develop its strategy for the firm’s second decade. Founded in 1993, Black Canyon had grown to become the largest chain of coffee houses in Thailand in 2003. Over its first decade, it grew from a single location to 78 retail outlets, serving a mix of hot and cold coffee beverages, as well as Asian cuisine. Thus far, the company had been profitable, and had managed the threat posed by local ...Starting at €8.20
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Femu Advertising: The Expansion Opportunity
Cathy Chen; Eric MorseCase IVEY-9B17M083-EEntrepreneurship, StrategyIn May 2016, a business student from Addis Ababa, Ethiopia, was considering expanding his print advertising business, which he had been operating out of his home for the past five years. He was about to graduate from the School of Commerce at Addis Ababa University, and he needed to put together an action plan for his company’s potential expansion. His options were: (1) continue operating his business as is; (2) invest in an office location and m...Starting at €8.20
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Biomed Co., Ltd.: Designing a New Sales Compensation Plan
Donald W. Barclay; Ponlerd ChiemchanyaCase IVEY-9B06A037-EMarketing, StrategyA recent MBA graduate was about to return to the family business, Biomed Co., Ltd. as its general manager. Biomed's parent company, Thai Drugs Co., Ltd. has just revised Biomed's market strategy, a change that created the need to align the sales compensation system to fit with the new strategy. The new general manager was charged with this responsibility. Students will work through the path from strategy to a powerful sales compensation plan that...Starting at €8.20
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Ministry of Finance, Japan
David M. Currie; Laurel AdamsCase IVEY-9B08M013-EStrategyIn June 1997, the Bank of Thailand must decide whether to continue or to abandon the peg of the baht to the U.S dollar. Recent economic performance in Thailand has caused speculation that the central bank will abandon the currency peg, but the bank's stated policy for many years has been that it will maintain the peg. Background about the Thai economy is presented in the core case, product 9B01M025. Other cases enable students to play roles of im...Starting at €8.20
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Siam Canadian Foods Co. Ltd. (Spanish version)
John R. Kennedy; Tony S. Frost; Tom GleaveCase IVEY-9A97GS03Entrepreneurship, StrategyEl director de gerente y fundador de la compania Siam Canadian Foods Co. Ltd., basados en Bangkok consideraba las oportunidades de negocio emergentes en el pais vecino Birmania (tambien conocida como Myanmar). Aunque relativamente sea subdesarrollado comparado al resto de Asia Sur-Oriental, Birmania estuvo experimentando niveles aumentados de actividad de la inversion extranjera estos ultimos anos. Tailandia, que habia considerado entrar en Birma...Starting at €8.20
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Feed Green Ethiopia Exports: Stabilizing Product Quality and Price
Nicole R.D. Haggerty; Carmen Leung; Jensen Liu; Katherine TanCase IVEY-9B18M102-EEntrepreneurship, StrategyIn mid-2015, the managing director of Feed Green Ethiopia Exports PLC (FGE), one of Ethiopia's leading export companies, faced a pivotal decision. FGE specialized in herbs and spices, and the price of one of FGE's major products, paprika, had skyrocketed in the past six months. As a result, FGE had sustained a massive loss. This problem had taken a toll on FGE's profitability, and the company's future was on the line. The managing director needed...Starting at €8.20
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Ford Resource and Engagement Center: Recovery Through the Power of Networks
Sheri LambertCase IVEY-W25549-EStrategyFord Resource and Education Centers (FRECs) were established as a partnership between the Ford Motor Company Fund and GlobalGiving. The FREC in Bangkok, Thailand, housed eight non-governmental organizations, social enterprises, and foundations. With the oStarting at €8.20
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Ethiopian Airlines: Bringing Africa Together
Paul W. Beamish; Yamlaksira GetachewCase IVEY-9B14M005-EStrategyEthiopian Airlines plans to expand its African market base to become a leading airline in the continent. As part of the airline’s multi-hub strategy, the vice-president of alliances and corporate strategy and his team must identify a suitable hub location and decide on the appropriate mode and level of ownership. Success in the first hub is essential as it will both validate the viability of the multi-hub strategy and set the tone for the establi...Starting at €8.20
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Khao Yai Winery: An Economic Perspective
Jordan FrenchCase IVEY-9B17M035-EStrategyIn 2015, the marketing and business developer at Khao Yai Winery in Thailand wondered whether a new excise tax, which the government implemented in 2012, had led to a decrease in sales despite an overall increase in wine consumption in Thailand. Before deciding whether he should lobby the government to lower the excise tax, he tasked three interns to examine how the government’s taxes on imported and domestic wines affected the winery. The intern...Starting at €8.20