Stanford Graduate School of Business (USA)
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Humor: Serious Business - Caselet Studies - Eric Gurian: Humor Ignites Positive Action in Dark Times
Jennifer Aaker, Naomi Bagdonas, Peter Seibert, Eric GurianCase SGSB-M370C-EMarketingThis set of Humor: Serious Business “Caselet Studies” follows three visionaries (SPANX CEO Sara Blakely, Deloitte Partner Brian Fugere, and Friend of a Friend Productions CEO/Founder Eric Gurian) as they examine their strategic use of humor in the businesStarting at €8.20
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Sticks and Stones? How Companies Respond to "Tax Shaming"
DeSimone, L; Hoopes, H; Lester, R; Melvin, SCase SGSB-A226-EAccounting and ControlAn increasing number of global corporations have experienced negative publicity over complicated tax structures established to minimize their tax burdens. In the case of U.S. companies, there has been a growing outcry over “inversions,” a means of restructuring the business so that the U.S. parent was replaced by a foreign parent entity in a nation with lower corporate tax rates. Apple CEO Tim Cook was called to testify regarding Apple’s tax st...Starting at €8.20
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Etsy: Keeping it Real by Keeping Taxes Low
de, Simone, L; Hoopes, J; Lester, R; Melvin, SCase SGSB-A227-EAccounting and ControlEtsy was an online craft bazaar founded in 2005 in a loft in Brooklyn, New York. The company was known for its emphasis on social responsibility, transparency, authenticity, and its somewhat nontraditional approach to business. In January 2015, Etsy converted its Irish subsidiary to an unlimited liability company, a move it described as implementation of an “updated global corporate structure.” In a subsequent U.S. Securities and Exchange Commis...Starting at €8.20