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Soofa: Displaying the Right Path?, Teaching Plan
Bussgang, Jeffrey J.; Klopfenstein, AmyTeaching Note HBS-821055-EEntrepreneurshipDisplaying the Right Path?" HBS 820-098. The case explores the tension between two different financing and expansion plans for a startup, and explores issues related to business model pivots and industry transitions. An added layer of tension exists between the CEO, a first-time female founder, and an experienced male media executive, providing a dilemma of whether the CEO should follow her own instincts or defer to the expertise of others and p...Starting at €0.00
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Pricing at Netflix
Ofek, Elie; Bertini, Marco; Koenigsberg, Oded; Klopfenstein, AmyCase HBS-521004-EMarketingSince its launch in 1998 as "the Amazon.com of DVDs," Netflix had evolved from a DVD rental company to a video streaming platform and producer of original films and television shows. As the company matured, it regularly increased prices and adjusted its product offerings while continuing to add new subscribers. However, between late 2019 and mid-2020, competition within the streaming industry intensified with the launch of new entrants such as Di...Starting at €8.20
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Culture at Google
Hsieh, Nien-he; Klopfenstein, Amy; Mehta, SarahCase HBS-320050-EBusiness Ethics and Corporate Social ResponsibilityBeginning in 2017, technology (tech) company Google faced a series of employee-relations issues that threatened its unique culture of innovation and open communication. Issues included protests surrounding Google's contracts with the U.S. government, restStarting at €8.20
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Soofa: Displaying the Right Path
Bussgang, Jeffrey J.; Klopfenstein, Amy; Migdal, AmramCase HBS-820098-EEntrepreneurshipIn November 2019, Sandra Richter, co-founder and CEO of Soofa, a network of advertising-supported digital bulletin boards, must decide between two different fundraising and expansion plans for her company. One plan entails raising $15 million in a Series A round and pursuing an aggressive expansion strategy, while the other represents a more modest $3 million raise to bring the company to operating profitability. Richter had developed the $15 mil...Starting at €8.20