Ivey Business School (Canada)
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Jia Yuan Company: Brothers Vying for Control of a Family Business
Ziqian (Stella) Zhao; Jin Song Huang; Liu RuiCase IVEY-9B20M110-EEntrepreneurship, StrategyJia Yuan Company was a small Chinese business founded by two brothers in 2005. The more ambitious of the brothers worked at the front of the business, successfully transforming it from a local sales agent for foreign branded products to a contractor for gStarting at €8.20