HBSP (USA)
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Evaluating Microsavings Programs: Green Bank of the Philippines (A)
Ashraf, Nava; Karlan, Dean; Yin, Wesley; Shotland, MarcCase HBS-909062-ETo maximize their effectiveness, color cases should be printed in color. Green Bank of the Philippines was known for its product innovation and its ability to bring new products to market. In 2002, Green Bank designed an untested commitment savings product that both gave individuals access to formal savings and helped them commit to reaching their savings goals. Omar Andaya, the Green Bank president, must decide how to evaluate the success of thi...Starting at €8.20
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AKB48: Going Global (A)
Alcacer, Juan; Sasamoto, Kotaro; Chayakul, Tee; Yamazaki, MayukaCase HBS-717445-EStrategyAfter a remarkable success in Japan, the producer of the Japanese female singing group AKB48 evaluates market opportunities overseas for his artistic creation. This case introduces the business model behind the AKB48 concept and allows students to identify what geographic market - China, Indonesia, Taiwan, The Philippines, Thailand or South Korea - is more suitable for AKB48's first move overseas. During the discussion, students also identify the...Starting at €8.20
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Evaluating Microsavings Programs: Green Bank of the Philippines (B)
Ashraf, Nava; Karlan, Dean; Yin, Wesley; Shotland, MarcCase HBS-914002-EStarting at €5.74
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Evaluating Microsavings Programs: Green Bank of the Philippines (C)
Ashraf, Nava; Karlan, Dean; Yin, Wesley; Shotland, MarcCase HBS-914003-EStarting at €5.74