HBSP (USA)
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Dr. Ing. h.c. F. Porsche AG (A): Fiel a la marca
Fear, Jeffrey; Knoop, Carin-IsabelCase HBS-707S13StrategyExamina una de las más importantes decisiones empresariales realizadas en la historia de Porsche, realizadas a principios de 1998: para construir un vehículo utilitario deportivo (SUV) - Cayenne. Después de décadas de depender de uno o dos modelos de coches deportivos y casi en quiebra y perder su independencia en 1993, Porsche tuvo que diversificar sus líneas de productos. También examina las implicaciones de marca de la internacionalización de ...Starting at €8.20
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Bang & Olufsen: la innnovación impulsada por el diseño
Beyersdorfer, Daniela; Austin, Robert D.Case HBS-117S02Service and Operations ManagementUna empresa de éxito, reconocido mundialmente por el exquisito diseño de los productos electrónicos de consumo, se esfuerza por integrar mejor diseño de software en sus procesos de diseño de productos físicos tradicionales para satisfacer las demandas de un mundo post-iPod. Detalla el proceso de Bang & Olufsen "impulsada por el diseño de la innovación", que funciona de manera muy diferente que en los procesos de desarrollo de productos de muchas ...Starting at €8.20
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Vipp A/S, Teaching Note
Austin, Robert D.Teaching Note HBS-609099-EMarketingTeaching Note for [607052].Starting at €0.00
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The Cayenne Launch (Spanish version)
Deighton, John; Avery, Jill; Fear, JeffreyCase HBS-520S01MarketingCan an online discussion forum supply insight into the evolution of brand meaning? In 2003 Porsche launched a sport utility vehicle, dividing Porsche purists from newcomers to the brand. Vocal members of online and offline Porsche communities ridiculed the Cayenne SUV and disapproved of the new breed of driver. Some opposed offering Porsche Club membership to them, and some even refused to extend the fraternal Porsche "wave" or headlight flashing...Starting at €8.20
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F-Secure Corporation: Software as a Service (SaaS) in the Security Solutions Market, Teaching Note
Austin, Robert D.; Applegate, Lynda M.; Lyytinen, Kalle; Penttinen, Esko; Saarinen, TimoTeaching Note HBS-809151-EMarketingTeaching Note for [809099].Starting at €0.00
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e-Types A/S, Teaching Note
Austin, Robert D.Teaching Note HBS-609108-EService and Operations ManagementTeaching Note for [606118].Starting at €0.00
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Project Management Basics, Faculty Debrief Slides
Austin, Robert D.Case HBS-PPT004-EService and Operations ManagementTo view the presentation, add it to My Library. Next, go to My Library and click View PPT. Supplemental Powerpoint debrief slides to 3356. Download only. See main product for abstract.Starting at €8.20
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Bang & Olufsen: Design Driven Innovation, Teaching Note
Austin, Robert D.Teaching Note HBS-609110-EService and Operations ManagementTeaching Note for [607016].Starting at €0.00
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SAP SE: Autism at Work
Pisano, Gary P.; Austin, Robert D.Case HBS-616042-ELeadership and People ManagementThis case describes SAP's "Autism at Work" program, which integrates people with autism into the company's workforce. The company has a stated objective of making 1% of its workforce people with autism by 2020. SAP's rationale for the program is based on the belief that "neurodiversity" contributes to the company's overall innovative capabilities ("We believe that innovation comes from the edges.") Thus, the program is not viewed as a subsidized ...Starting at €8.20
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F-Secure Corporation: Software as a Service (SaaS) in the Security Solutions Market
Applegate, Lynda M.; Austin, Robert D.; Lyytinen, Kalle; Penttinen, Esko; Saarinen, TimoCase HBS-809099-EInformation TechnologiesDescribes the development of a business model based on "software as a service" (SaaS) for security solution distributed through Internet Service Providers (ISPs). F-Secure disruptively entered a mature business with dominant players by executing an innovative new service model. The case describes the challenges involved in developing and executing the new service model, and offers students opportunities to discuss the evolving challenges the comp...Starting at €8.20