HBSP (USA)
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Aston Martin: A Second Century of Performance and Luxury
Krishnan, Vish V.; Lakhani, Karim R.; Migdal, AmramCase HBS-617033-EStrategyFollowing the March 2016 launch of DB11, Aston Martin Lagonda Ltd.'s first new sports car platform in over a decade, the case discusses the future strategy of the famed British luxury auto manufacturer. Since its founding in 1902, Aston Martin's has been characterized by leading automotive design of bespoke luxury vehicles. In 2016, CEO Andy Palmer faced decisions about the company's future direction in an automotive industry in the midst of a di...Starting at €8.20
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Uber: Competing Globally
MacKay, Alexander J.; Migdal, Amram; Masko, JohnCase HBS-720404-EStrategyThis case describes Uber's global market entry strategy and responses by regulators and local competitors. It details Uber's entry into New York City (United States), Bogot (Colombia), Delhi (India), Shanghai (China), Accra (Ghana), and London (United Kingdom). In each instance, the case includes information about Uber's strategy in that market, existing regulations on taxis and transportation in each market, the reactions of competitors and re...Starting at €8.20
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The LEGO Group: Envisioning Risks in Asia (B) (Spanish Version)
Mikes, Anette; Migdal, AmramCase HBS-114S20Accounting and ControlEste breve complementos de seguimiento del caso sobre el grupo LEGO: Intensificación en Asia (9-113-054), y discute las consecuencias de la sesión de planificación de escenarios, en los que los gestores de LEGO contemplan los riesgos de su nueva estrategia asiática. El ejercicio de la planificación de escenarios jugó un papel en la realización de los directivos que el Grupo podría no simplemente 'copiar y pegar' su modelo operativo existente a tr...Starting at €5.74
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Royal DSM: From Continuous Transformation to Organic Growth
George, William W.; Knoop, Carin-Isabel; Migdal, AmramCase HBS-317063-EStrategyRoyal DSM CEO Feike Sijbesma was pondering the challenges of shifting DSM's global organization from the constant transformations of the past 100 years to creating organic growth. When Sijbesma took the helm as CEO in 2007, he further pushed and completed the company's final moves away from commodity chemicals and toward more sustainable businesses whereby DSM could create value with differentiated offerings. Sijbesma emphasized innovation and mo...Starting at €8.20
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The Kursk Submarine Rescue Mission (Case and Multimedia), Teaching Note
Mikes, Anette; Migdal, AmramTeaching Note HBS-114097-EAccounting and ControlTeaching note for 114046 and 114708.Starting at €0.00
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Formlabs: Selling a New 3D Printer
Cespedes, Frank V.; Hull, Olivia; Migdal, AmramCase HBS-817001-EMarketingHeadquartered in Somerville, Massachusetts, Formlabs manufactures 3D printers used to print everything from prototypes and models to jewelry, dental, and sculpture molds. As Formlabs prepares to ship its latest model, the Form 2, Head of Customer Development and Services Luke Winston wonders which strategy will double sales. Should he focus on direct sales or add more channel partners?Starting at €8.20
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The LEGO Group: Envisioning Risks in Asia (B)
Mikes, Anette; Migdal, AmramCase HBS-114048-EAccounting and ControlThis brief follow-up complements the case on The LEGO Group: Stepping Up in Asia (9-113-054), and discusses the aftermath of the scenario planning session, in which LEGO managers contemplated the risks of their new Asian strategy. The scenario planning exercise played a role in managers' realization that the Group could not simply "copy-paste" its existing operating model across the diversity of Asian markets. LEGO invested significantly in Asia ...Starting at €5.74
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Mondel z International
Bell, David; Herman, Kerry; Migdal, AmramCase HBS-518051-EMarketing"Mondel z International" is a packaged foods company competing primarily in "snacks" around the globe. The case describes how and why the Kraft Inc. CEO, and later Mondelez CEO, Irene Rosenfeld, created Mondelez, and how she positioned it as a growth company at a time when many packaged food companies were suffering declines. The case also discusses trends in the snack food business and invites readers to suggest how the company's new CEO should...Starting at €8.20
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A Note on the Snack Food Industry
Bell, David; Herman, Kerry; Migdal, AmramCase HBS-518064-EMarketingThis note provides an overview of the snacking industry in 2017.Starting at €8.20