HBSP (USA)
-
Intellectual Ventures
Hagiu, Andrei; Yoffie, David B.; Wagonfeld, Alison BerkleyCase HBS-710423-EStrategyIntellectual Ventures creates and acquires intellectual property, which it then seeks to monetize through non-exclusive licensing. In early 2009, as an increasing number of companies were trying to position themselves as leading intermediaries in the market for intellectual property, IV was looking for the best business model to become such a leading intermediary. Its model was predicated on making it easy for small inventors to monetize their in...Starting at €8.20
-
Automating Morality: Ethics for Intelligent Machines
Badaracco, Joseph L., Jr.; Quinn, TomCase HBS-324007-EBusiness Ethics and Corporate Social ResponsibilityAs autonomy became a more significant part of modern life - most notably in autonomous vehicles (AVs), such as Teslas - ethical debates about whether and how to impart ethics to machines heated up. Utilitarians pointed out that autonomous vehicles crashed much less often than human-driven cars, making their adoption a net positive in terms of lives saved; deontologists worried about the implications of programming a car to swerve to kill its pass...Starting at €8.20
-
Colisión en la aviación comercial: Boeing-Airbus-McDonnell Douglas - 1991 (A)
Yoffie, David B.; Vayle, Eric J.Case HBS-306S07EconomicsDescribe la situación de competencia que ha surgido en la industria de fabricación de aviones comerciales de Airbus ya entró en 1970. habiendo superado McDonnell Douglas por el segundo lugar, Airbus anuncia planes a último reducto de la dominación líder en el mercado de Boeing reto. Funcionarios de la industria y del gobierno se han quejado de la asistencia que Airbus recibe de sus gobiernos, y este nuevo desafío amenaza con provocar una nueva ba...Starting at €8.20
-
Doubling Down: Elon Musk's Big Bets in 2022
Yoffie, David B.; Fisher, DanielCase HBS-722439-EStrategy2021 was a banner year for Elon Musk. CEO of the electric vehicle manufacturer Tesla, the aerospace manufacturer SpaceX, and a few smaller startups, Musk became the richest person on Earth after Tesla reached a market capitalization of $1 trillion and SpaceX a private valuation of $100 billion. Both companies made bet big on risky technologies. Now that they were leaders in booming industries, the task was to retain their lead. Musk had proposed ...Starting at €8.20
-
On the Bubble: Startup Bootstrapping
Bussgang, Jeffrey J.; Quinn, Tom; Lobb, AnnelenaCase HBS-822033-EEntrepreneurshipBubble was a software company in the low-code/no-code market, making tools that allowed users without traditional programming backgrounds or technical skills to build software. The case covers cofounder Joshua Haas's engineering background, as he experienced a high demand for coding expertise in the startup community, but a low supply of coders. It then outlines his founding, with cofounder Emmanuel Straschnov, of Bubble in 2012, and their subseq...Starting at €8.20