HBSP (USA)
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Longchamp
Avery, Jill; Junker, Tonia; Beyersdorfer, DanielaCase HBS-316086-EMarketingLongchamp's Le Pliage is one of the fashion world's most successful products, a cultural icon across the globe. But managing the low priced, nylon handbag is challenging as Longchamp tries to move its brand upmarket into higher priced, luxury leather goodStarting at €8.20
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Longchamp (Spanish version)
Avery, Jill; Junker, Tonia; Beyersdorfer, DanielaCase HBS-317S06MarketingLongchamp's Le Pliage is one of the fashion world's most successful products, a cultural icon across the globe. But managing the low priced, nylon handbag is challenging as Longchamp tries to move its brand upmarket into higher priced, luxury leather goods. How much should Longchamp focus on Le Pliage versus its leather handbags? How should the subbrand be distributed, merchandised, priced, and promoted? How does Le Pliage both contribute to and ...Starting at €8.20
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Intellectual Ventures
Hagiu, Andrei; Yoffie, David B.; Wagonfeld, Alison BerkleyCase HBS-710423-EStrategyIntellectual Ventures creates and acquires intellectual property, which it then seeks to monetize through non-exclusive licensing. In early 2009, as an increasing number of companies were trying to position themselves as leading intermediaries in the market for intellectual property, IV was looking for the best business model to become such a leading intermediary. Its model was predicated on making it easy for small inventors to monetize their in...Starting at €8.20
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Colisión en la aviación comercial: Boeing-Airbus-McDonnell Douglas - 1991 (A)
Yoffie, David B.; Vayle, Eric J.Case HBS-306S07EconomicsDescribe la situación de competencia que ha surgido en la industria de fabricación de aviones comerciales de Airbus ya entró en 1970. habiendo superado McDonnell Douglas por el segundo lugar, Airbus anuncia planes a último reducto de la dominación líder en el mercado de Boeing reto. Funcionarios de la industria y del gobierno se han quejado de la asistencia que Airbus recibe de sus gobiernos, y este nuevo desafío amenaza con provocar una nueva ba...Starting at €8.20
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Doubling Down: Elon Musk's Big Bets in 2022
Yoffie, David B.; Fisher, DanielCase HBS-722439-EStrategy2021 was a banner year for Elon Musk. CEO of the electric vehicle manufacturer Tesla, the aerospace manufacturer SpaceX, and a few smaller startups, Musk became the richest person on Earth after Tesla reached a market capitalization of $1 trillion and SpaceX a private valuation of $100 billion. Both companies made bet big on risky technologies. Now that they were leaders in booming industries, the task was to retain their lead. Musk had proposed ...Starting at €8.20