HBSP (USA)
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ACCOR (B) (Spanish Version)
Rosenzweig, Philip M.; Raillard, BenoitCase HBS-310S15Knowledge and CommunicationComplementa el caso (A).Starting at €5.74
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HGRM: Bringing Back High Touch Hospitality, Teaching Note
Applegate, Lynda M.; Piccoli, GabrieleTeaching Note HBS-813192-EEntrepreneurshipTeaching Note for 813019.Starting at €0.00
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HGRM: Bringing Back High Touch Hospitality
Applegate, Lynda M.; Piccoli, GabrieleCase HBS-813019-EEntrepreneurshipThe case centers on the dilemma faced by Carlo Fontana, the owner-operator of a small chain of two four star urban hotels located in Lugano, Switzerland and the other in Milan, Italy. Having developed an extensive customer service and operations information system, called Happy Guests Relationship Management, Fontana is entertaining the possibility of commercializing his innovation. Doing so may provide a welcome new source of income during the g...Starting at €8.20
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ACCOR (A) (Spanish Version)
Rosenzweig, Philip M.; Raillard, BenoitCase HBS-302S21Knowledge and CommunicationACCOR, un alojamiento y restaurante de la empresa con sede en Francia, se describe desde su fundación en 1967 hasta su adquisición en 1990 de Motel 6. especial atención se dedica a los co-presidentes de Accor, Paul Dubrule y Gerard Pelisson, y las políticas de gestión que han puesto en sitio. venture de Accor en América del Norte, plantea retos estratégicos de la organización, y de integración.Starting at €8.20
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HGRM (B): Launching Hoxell, a New IT Venture
Applegate, Lynda M.; Piccoli, Gabriele; Peinado, Arnold B.Case HBS-815057-EEntrepreneurshipStarting at €5.74