HBSP (USA)
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Zopa: The Power of Peer-to-Peer Lending
Piskorski, Mikolaj Jan; Fernandez-Mateo, Isabel; Chen, DavidCase HBS-709469-EStrategyZopa, a U.K.-based peer-to-peer lending company, connected individual lenders and borrowers via an online interface. The company charged a small fee for completed loan transactions but has not turned a profit. Zopa offered two platforms, Markets and Listings. Markets was an automated system that assembled loans by combining lowest loan offers from different Zopa lenders. Zopa Listings allowed prospective borrowers to post eBay-like listings expla...Starting at €8.20
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Wir Schaffen Das: Angela Merkel and Germany's Response to the Refugee Crisis in Europe
Rosenbach, Eric Brien; Winig, LauraCase HBS-KS1340-EKnowledge and CommunicationOn August 24, 2015, Angela Merkel, chancellor of Germany, and Francois Hollande, president of France, met in Berlin to discuss solutions to what had become known as the European refugee crisis. The vast influx of refugees was the result of thousands fromStarting at €8.20
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On Your Bike! Using Marketing Mix to Drive Successful Bicycle Sharing Programs in Europe
Winig, Laura; Laidler-Kylander, Nathalie; Strauss, StevenCase HBS-KS1119-EMarketingEuropean municipalities, eager to increase the use of environmentally friendly forms of public transportation, offered bicycle sharing programs as adjuncts to their public transportation systems. This case focuses on the bicycle sharing systems in three mid-sized European cities: Mainz, Germany, Lille, France and Antwerp, Belgium. The case describes the market segments within each city and lays out the marketing mix variables-the 4Ps (product, pr...Starting at €8.20
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Marks and Spencer: Plan A
Bell, David E.; Sanghavi, Nitin; Winig, LauraCase HBS-509029-EMarketingMarks & Spencer initiated a comprehensive approach to sustainability (reduction of waste, carbon emissions, fair trade) called Plan A. Does it offer a competitive advantage?Starting at €8.20
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Building a Community Organizing Organization: Serbia on the Move
Winig, Laura; Ganz, MarshallCase HBS-KS1243-ELeadership and People ManagementIn Serbia, citizens are reluctant to become politically active but young leaders Babovi and Stojicic, the case protagonists, are determined to prod their peers into taking a stronger role in the country's government. Using community organizing principles, they launch Serbia on the Move, a nongovernmental organization created to organize and energize citizens to drive change in Serbia. On several occasions, Serbia on the Move's leaders find them...Starting at €8.20
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The Wright Brothers and Their Flying Machines
Nicholas, Tom; Chen, DavidCase HBS-811034-EEntrepreneurshipWilbur (1867-1912) and Orville (1871-1948) Wright were fascinated by the mystery of flight and they built on the ideas of prominent earlier figures such as Octave Chanute (1832-1910) the French-born American who was influential in fostering the free exchange of ideas surrounding aeronautics. Information exchange between practical tinkerers from across the globe led to a process of cumulative innovation unhindered by rivalry operating through the ...Starting at €8.20
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Clothing, Customer Service, and Company Culture (Spanish version)
Frei, Frances X.; Ely, Robin J.; Winig, LauraCase HBS-612S15On July 17, 2009, Zappos.com, a privately-held online retailer of shoes, clothing, and other soft-line retail categories, learned that Amazon.com, a $19 billion multinational online retailer, had won its Board of Directors' approval to offer to merge the two companies. Amazon had been courting Zappos since 2005, hoping a merger would enable Amazon to expand and strengthen its market share in soft-line retail categories. While Amazon's interest in...Starting at €8.20
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Zopa: el poder del préstamo de persona a persona
Piskorski, Mikolaj Jan; Fernandez-Mateo, Isabel; Chen, DavidCase HBS-712S02StrategyZopa, una compañía de préstamos peer-to-peer basado en Reino Unido se, conectado prestamistas y prestatarios individuales a través de una interfaz en línea. La empresa cobrará una pequeña cuota para las transacciones de préstamo completa, pero no se ha vuelto un beneficio. Zopa ofreció dos plataformas, mercados y anuncios. Mercados era un sistema automatizado que ensambla los préstamos mediante la combinación de ofertas de préstamos más bajas de ...Starting at €8.20
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Drilling Safety at BP: The Deepwater Horizon Accident
Kaufman, Stephen P.; Winig, LauraCase HBS-611017-EService and Operations ManagementFollowing the 2010 Gulf of Mexico explosion and oil spill caused by the Deepwater Horizon, public attention focused on BP's safety record, practices, and management culture as the primary causes of the disaster. Drawing on public sources, this case traces the circumstances surrounding the accident, including not only the role of BP but also those of the two principal subcontractors hired to actually do the drilling and capping of the oil well (Tr...Starting at €8.20
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BMW's Project Switch (B): Importers vs. National Sales Companies
Narayandas, Das; Herman, Kerry; Winig, LauraCase HBS-509024-EMarketingBMW is faced with potential channel conflicts across several EU country markets. The case concludes the (A) case's exploration of BMW's approach to redesigning the channel in Greece. The case provides details on both headquarter and country head perspective on BMW's channel strategy.Starting at €5.74