HBSP (USA)
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Marketing Chateau Margaux (Spanish version)
Deighton, John; Dessain, Vincent; Pitt, Leyland; Beyersdorfer, Daniela; Sjoman, AndersCase HBS-509S25StrategyChateau Margaux, luxury brand or connoisseur brand? Although France is awash with unsold wine, demand has never been stronger for the very finest Bordeaux. How should Margaux sustain and grow its business? The Chateau management team is wondering if it can take more control of distribution instead of leaving it to the Bordeaux wine merchants. Also, can the Chateau build marketing and sales capabilities on its own? Who is the target market, wine c...Starting at €8.20
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Brexit
Alfaro, Laura; Schreger, Jesse; Sheldahl-Thomason, HavilandCase HBS-717028-EEconomicsAfter more than 40 years of membership in the European Union, the United Kingdom voted via referendum to separate from the EU on June 23, 2016. Following the surprise verdict (termed Brexit), a political upheaval followed, with many ministers, including Prime Minister David Cameron, resigning or being sacked, and markets collapsed. As markets recovered, Theresa May was chosen as the new prime minister of the UK in charge of leading the separation...Starting at €8.20
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Marketing Chateau Margaux, Teaching Note
Deighton, John; Pitt, LeylandTeaching Note HBS-508107-ETeaching Note for [507033].Starting at €0.00
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Brexit, Teaching Note
Alfaro, Laura; Schreger, Jesse; Sheldahl-Thomason, HavilandTeaching Note HBS-718004-EEconomicsTeaching note for case 717028.Starting at €0.00
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Portugal: Can Socialism Survive
Vietor, Richard H.K.; Sheldahl-Thomason, HavilandCase HBS-718024-EEconomicsPortugal was not ready to join the European Monetary Union in 1999. With strong unions, weak competitiveness and a legacy of socialism, it could not compete with north-European countries. After borrowing extensively to fund deficits, Portugal went into debt crisis in 2011 and had to borrow from the Troika. As banks failed, structural adjustment followed. Today several structural issues and the threat of external risks continue to cast a shadows o...Starting at €8.20