HBSP (USA)
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Airbus vs. Boeing (A): Turbulent Skies (Spanish Version)
Salter, Malcolm S.; Sinrich, Irence L.Case HBS-319S12EconomicsSe muestran las dimensiones económicas y políticas de la competencia en la industria de la aviación comercial, como se ha demostrado por Airbus y Boeing de Europa de los Estados Unidos.Starting at €8.20
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Chasing a 2020 Vision (Spanish version)
Ofek, Elie; Sato, Nobuo; Kanno, AkikoCase HBS-518S09MarketingIn early 2016, Motoi Oyama, president and CEO of ASICS, a major sports apparel and footwear manufacturer based in Japan, lays out his company's growth plan for the upcoming 5 years. The new plan set ambitious goals in terms of revenue and profit increases. At the heart of the strategy to achieve these goals are a desire to embrace a more direct to consumer mindset, expand into new customer segments, and communicate a more consistent and emotional...Starting at €8.20