HBSP (USA)
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Aviva Investors
Serafeim, George; Eccles, Robert G.; Armbrester, KyleCase HBS-112047-ELeadership and People ManagementThe case describes Aviva Investors' engagement strategy with companies and stock exchanges to improve its sustainability performance and the flow of sustainability related information to markets. Aviva Investors, a GBP 259 billion fund, is the investment arm of the large British insurance company, Aviva plc. Aviva Investors is committed to sustainability under the leadership of its CEO, Paul Abberley, and head of sustainability research and engag...Starting at €8.20
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Behavioural Insights Team (B)
Luca, Michael; Rooney, PatrickCase HBS-915025-EMarketingExamines the founding of the United States of America during the second half of the eighteenth century. Focuses on: 1) the reasons why the American colonists rebelled against Britain (1763-1774); 2) the problems the new nation confronted during the War of Independence and under the Articles of Confederation (1775-1788); 3) the main issues taken up at the Constitutional Convention in Philadelphia (1787); and 4) the enormous challenges facing Alexa...Starting at €5.74
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Behavioural Insights Team (A) and (B), Teaching Note
Luca, Michael; Rooney, PatrickTeaching Note HBS-916050-EMarketingTeaching note for cases 915024 and 915025. The Behavioural Insights Team case introduces students to the concept of choice architecture and the value of experimental methods (sometimes called A/B testing) within organizational contexts. The exercise provides an opportunity for students to apply these principles to solve a managerial problem - increasing tax compliance rates among delinquent taxpayers. Students are asked to rewrite the letter tha...Starting at €0.00
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Aviva Investors (Spanish version)
Serafeim, George; Eccles, Robert G.; Armbrester, KyleCase HBS-116S04Leadership and People ManagementEl caso describe la estrategia de compromiso Aviva Investors' con las empresas y las bolsas de valores para mejorar su desempeño en sostenibilidad y el flujo de información relacionada con la sostenibilidad de los mercados. Aviva Investors, un fondo de 259 mm de libras esterlinas, es el brazo de inversión de la gran compañía de seguros británica, Aviva plc. Aviva Investors tiene el compromiso de sostenibilidad bajo el liderazgo de su CEO, Paul Ab...Starting at €8.20
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Tough Decisions at Marks and Spencer
Eccles, Robert G.; Serafeim, George; Armbrester, KyleCase HBS-112062-ELeadership and People ManagementIn 2007, under the leadership of CEO Stuart Rose, the iconic British retailer Marks and Spencer, with great fanfare, announced its "Plan A" initiative. Based on the five essential pillars of climate change, waste, sustainable materials, fair partnership, and health, the plan sought to transform the company's practices. By 2012, the program's aim was to ensure that M&S was carbon neutral and sent no waste to landfill. It also aimed to help its cus...Starting at €8.20
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Behavioural Insights Team (A)
Luca, Michael; Rooney, PatrickCase HBS-915024-EMarketingThe Behavioural Insights Team case introduces students to the concept of choice architecture and the value of experimental methods (sometimes called A/B testing) within organizational contexts. The exercise provides an opportunity for students to apply these principles to solve a managerial problem - increasing tax compliance rates among delinquent taxpayers. Students are asked to rewrite the letter that the UK tax department (HMRC) sends to deli...Starting at €8.20