HBSP (USA)
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In the Cold Light of Day: A Case Study of Argentina's 2001-2002 Economic Crisis
Levy Yeyati, Eduardo; Walton, Michael; Ajzenman, Nicolas; Tavella, PilarCase HBS-KS1217-EEconomicsArgentina's macroeconomic crisis of 2001-02 is a classic case of the interaction between exchange rate policy, fiscal policy, banking and external finance. It makes for a highly engaging teaching case because of its many layers. It was at one level a product of the hard peg of the Argentine currency to the dollar, and the loss of competitiveness with changing international conditions. The proximate cause of crisis was a run on reserves and bank d...Starting at €8.20
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La Roche-Posay: Growing L'Or al's Active Cosmetics Brand
Avery, Jill; Dessain, Vincent; Hjortshoej, Mette FuglsangCase HBS-520035-EMarketingAs 2018 neared its end, Laetitia Toupet, international general manager of L'Or al's La Roche-Posay brand reflected on the brand's achievements over the past year. At 1 billion in revenue, La Roche-Posay had recently become the number one dermocosmetics brand in the world. While Toupet was pleased with this feat, she believed that the brand was at a critical juncture. It was time to make some significant marketing decisions related to brand po...Starting at €8.20