Default Category
-
Forus Health: Crossing the Disruptive Product Chasm
Ramesh Narasimhan; M.V. Ravikumar; Nattuvathuckal BarnabasCase IVEY-9B14A064-EEntrepreneurship, Marketing, StrategyIn April 2013, the co-founder and chief executive officer of Forus Health Private Limited sat in his office in Bangalore, India contemplating the future direction of his company. He was under pressure by his venture capital partner to rapidly penetrate the market for 3nethra — an innovative, multi-functional and low-cost ophthalmology device — before imitators stepped in. Given its features and advantages over expensive imported specialized tools...Starting at €8.20
-
Reliance Jio Infocomm Limited: Retailers’ Predicament
Aamaya Kumar; Mehr Khurana; Pranav Mallipudi; Sadhika Uppal; Siya Nayak; Rashmi Kumar AggarwalCase IVEY-W34300-EMarketing, StrategyIn 2016, Reliance Jio Infocomm Limited (RJio), a subsidiary of Reliance Industries Limited, disrupted the Indian telecom sector by offering consumers access to the latest cutting-edge fourth-generation (4G) data and voice services at affordable prices. Competitors alleged that RJio had indulged in predatory pricing to acquire customers, but they lost the litigation as the anti-trust regulator held that the company should enjoy the benefits of a s...Starting at €8.20
-
Vibhava Chemicals: Pursuit of a Cleaner Space
Ramesh Narasimhan; Nattuvathuckal BarnabasCase IVEY-9B12A010-EEntrepreneurship, Marketing, StrategyIn April 2011, Vithal Gambhir, the marketing director of Vibhava Chemicals, an entrepreneurial venture and leader in the black phenyl category in the home cleaning agents (HCA) market in South India, was faced with a marketing challenge. A slew of multi-national corporation (MNC) brands in the emerging new category of specialty cleaning agents had eroded Vibhava’s share of the traditional black phenyl category by 50 per cent over the previous eig...Starting at €8.20