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Planet Milk: Choosing a Route to Market
Subhan Sundaray; Jaydeep MukherjeeCase IVEY-W28627-EMarketing, StrategyPlanet Milk produced and distributed A2 milk in Bhubaneswar, the capital city of the state of Orissa, in India. Despite the best efforts of its founder, Planet Milk had remained unprofitable since the COVID-19 pandemic struck in March 2020. In January 2022, the founder considered three broad alternatives to revive his milk business. The first was to change the milk’s packaging from glass bottles to Tetra Pak cartons. This change in packaging woul...Starting at €8.20
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Tamul Plates Marketing: Channel Challenges for an Organic Product
Rajesh AithalCase IVEY-9B20A032-EEntrepreneurship, MarketingIn early January 2018, the chief executive officer and co-founder of Tamul Plates Marketing Private Limited had just confirmed the next round of much-needed funding. Having accomplished this goal, he was reassured that funding was taken care of until 2020. The funds would drive a long-awaited expansion and take the company to its next phase of growth. Although he had worked hard to refine the company’s business model over the previous six to seve...Starting at €8.20